Marketing attribution software leverages analytics and metrics to provide insights into the effectiveness of marketing campaigns. The software has gained much popularity owing to the need for optimum utilization of resources allocated for marketing purposes. This report by Market Research Future MRFR asserts that the global marketing attribution software market is projected to expand at 15.3% CAGR during the evaluation period 2018 to 2023.
Enterprises are increasing investments in marketing campaigns which is motivating the adoption of the software on the global front. It improves the agility of marketing operations. These factors are prognosticated to support the growth curve of the marketing attribution software market in the foreseeable future. Developments of technologies such as artificial intelligence, big data analytics, etc. are anticipated to enhance the quality of performance of the software. Vendors are emphasizing on the development of an optimized product portfolio. It is further projected to expand the marketing attribution software market in the upcoming years.
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The cost-effectiveness of the software is likely to gain a larger customer base over the next few years. It helps in offering high scalability, which is one of the key drivers of the global market. This software ensures an effective tracking of a consumer’s buying pattern. Based on that, it facilitates the creation of personalized campaigns for prospects. Rising awareness about the returns on investments in the software is anticipated to accelerate revenue generation in the marketing attribution software market over the assessment period. On the flip side, data security and privacy policies might check the expansion of the market in the upcoming years.
Adobe Inc. (US), Google (US), Oracle Corporation (US), SAP SE (Germany), Analytic Partners, Inc. (US), Attribution LLC (US), Visual IQ – A Nielsen Company (US), Calibermind (US), Wizaly (France), Engagio (US), Singular (US), OptiMine (US), Neustar, Inc. (US), Rockerbox, Inc. (US), and Merkle Group Inc. (US) are some of the players of the global marketing attribution software market.
The Marketing Attribution Software Market, by component, has been divided into software and services.
On the basis of attribution type, the marketing attribution software market has been segmented into multi-source attribution, single-source attribution, and probabilistic or algorithmic attribution.
Based on organization size, the marketing attribution software market has been segmented into large enterprise and small & medium-sized enterprises. The large enterprise segment is projected to hold a larger share of the market through the assessment period. Its growth is driven by extensive deployment of the software in large organizations to make marketing strategies based on consolidated data. Meanwhile, the small & medium-sized enterprises segment is also expected to gain momentum and register a higher growth rate during the forecast period.
By deployment model, the marketing attribution software market has been divided into cloud and on-premise.
The segments of the marketing attribution software market identified on the basis of vertical are – FMCG and consumer packaged goods, IT & telecom, retail, consumer electronics, BFSI, healthcare, travel and hospitality, media and entertainment, and others
This analysis offered by MRFR offers a detailed regional assessment of the global marketing attribution software market. The regional segments identified for the purpose are – Europe, the Middle East and Africa (MEA), South America, Asia Pacific, and North America. These regions are studied on the basis of country-level markets. North America market benefits from the presence of developed economies such as the U.S and Canada. These economies are highly developed and are quick in the adoption of latest technologies m these factors are likely to contribute to the development of North America marketing attribution software market. The region is supposed to retain the pole position across the evaluation period. Europe resonates high potential and is expected to mark the highest CAGR over the review period.
LIST OF TABLES
Table1 Global Marketing Attribution Software Market, By Region, 2018-2023
Table2 North America Marketing Attribution Software Market, By Country, 2018-2023
Table3 Europe Marketing Attribution Software Market, By Country, 2018-2023
Table4 Asia-Pacific Marketing Attribution Software Market, By Country, 2018-2023
Table5 Global Marketing Attribution Software Market, By Component, By Region, 2018-2023
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LIST OF FIGURES
FIGURE 1 Global Marketing Attribution Software Market: Segmentations
FIGURE 2 Forecast Methodology
FIGURE 3 Porter’s Five Forces Analysis Of Global Marketing Attribution Software Market
FIGURE 4 Value Chain Of Global Marketing Attribution Software Market
FIGURE 5 Share Of Global Marketing Attribution Software Market By Country, 2017
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