The global marketing attribution software market was analyzed by Market Research Future (MRFR) and it was projected that an impressive CAGR of 15.3% will be attained by the market over the forecast period of 2018 to 2023. The valuation of the marketing attribution software market was further stated to surpass its previous valuation by the end of the forecast period.
The global market is expected to grow during the forecast period due to the increasing need for optimizing the spending in marketing by enterprises. Additionally, there is an increasing requirement of tracking the customer behavior for usage in marketing-related activities. Moreover, the increasing adoption of latest technologies like AI and Big Data are further driving the market opportunities of marketing attribution software.
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The global marketing attribution software market has been segmented in terms of type, end-user, and components.
By components, the market segments into services and software.
By attribution type, the market breaks down into multi-source attribution, single-source attribution, and probabilistic or algorithmic attribution.
By deployment mode, the market includes cloud and on-premise deployment.
By vertical, the market comprises media and entertainment, retail, consumer electronics, FMCG and consumer packaged goods, IT & telecom, BFSI, healthcare, travel and hospitality, and others.
By organization size, the market branches down into small and medium-sized businesses and large enterprises. The large enterprises segment is projected to hold onto a majority of the global marketing attribution software market over the forecast period.
By organization size, the global marketing attribution software is segmented into large enterprises and small and medium-sized enterprises. The marketing attribution software is primarily deployed by large organizations in order to accelerate the agility of marketing operations. These solutions are used by large organizations to offer an integrated view of the consolidated data to the marketing employees. Such solutions are increasingly becoming vital for the large-sized organizations as it aids in analyzing the effectiveness of marketing campaigns and improves their ROI in the market. On the other hand, the SMB segment is projected to grow with the fastest pace over the forecast period. The increasing need for cost-effective software that improves the system performance and is highly scalable is pushing the demand for marketing attribution software solutions among the small and medium-sized businesses.
The global Marketing Attribution Software Market comprises a host of key players. This includes names like Adobe Inc., Oracle Corporation, Google, SAP SE, Visual IQ – A Nielsen Company, Analytic Partners, Inc., Attribution LLC, Calibermind, Engagio, Wizaly, Singular, Rockerbox, Inc., OptiMine, Neustar, Inc., and Merkle Group Inc..
Feb 2019, pioneering leader in providing account-based software and solutions, Engagio, announced Engagement Minute Attribution for Dash.
The global marketing attribution software market is geographically distributed across the following key regions: Asia Pacific, North America, Europe, and the Rest of the World (RoW).
Among the mentioned regions, the global marketing attribution software market is spearheaded by North America. The regional market is expected to register the highest growth during the forecast period. The region comprises developed economies like the US and Canada, which are highly advanced and are the initial adopters of innovative digital technologies. The growth of the regional market is due to the surging need for marketing teams of enterprises to analyze and track the behavior of customers to run targeted marketing campaigns. The large and medium-sized businesses in the US are increasingly willing to adopt and integrate the software, which is subsequently boosting the North American market growth. Additionally, a vast portion of the leading vendors of the global marketing attribution software market reside in the US and have an extremely strong customer based. This is pushing the growth of the market as well in this region.
LIST OF TABLES
Table1 Global Marketing Attribution Software Market, By Region, 2018-2023
Table2 North America Marketing Attribution Software Market, By Country, 2018-2023
Table3 Europe Marketing Attribution Software Market, By Country, 2018-2023
Table4 Asia-Pacific Marketing Attribution Software Market, By Country, 2018-2023
Table5 Global Marketing Attribution Software Market, By Component, By Region, 2018-2023
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LIST OF FIGURES
FIGURE 1 Global Marketing Attribution Software Market: Segmentations
FIGURE 2 Forecast Methodology
FIGURE 3 Porter’s Five Forces Analysis Of Global Marketing Attribution Software Market
FIGURE 4 Value Chain Of Global Marketing Attribution Software Market
FIGURE 5 Share Of Global Marketing Attribution Software Market By Country, 2017
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