Miami, Florida – May 11, 2023 – Marcia Tiago, Co-Founder and Owner of the multimedia wholesaling and exporting firm Alaska Inc., has teamed up with a freelance journalist to craft a new essay exploring the many ways that the proper application of fundamental marketing principles can benefit companies of all sizes. The article, which is titled Marcia Tiago Discusses How Marketing Impacts Business Growth, was published on April 24, 2023 by an online periodical that deals with business and financial practices, as well as matters relating to technology and topics of general interest.
Early in the essay, Marcia addresses the subject of demographic consumer targeting, one of the basic elements of marketing, writing, “To succeed in any business endeavor, it is essential to understand your target market. If you don’t know who your audience is, how can you effectively reach them? Researching and analyzing your target market is the first step in creating an effective marketing strategy. Understanding their interests, behaviors, and demographics can help you tailor your messaging and communication to resonate with them.”
Further along in the article, Marcia Tiago explains the merits of accurately tracking the results of a campaign, another of marketing’s core principles. “One key to success in any venture is the ability to monitor and adjust accordingly. This couldn’t be more true when it comes to marketing campaigns. Tracking your results is essential to ensure your campaigns do what you want them to do,” she asserts, before elaborating, “This knowledge will allow you to make the necessary adjustments to keep your campaigns performing at their best. So if you’re not already monitoring your movements, it’s time to start. You might be surprised at how much of a difference it can make.”
About Marcia Tiago:
Originally from Brazil, Marcia Tiago is an entrepreneur who has successfully navigated the notoriously competitive arena of American capitalism since 2005, the year she and her husband founded Alaska, Inc., a multimedia wholesaling and exporting business targeting Latin America. Marcia is also a project manager with nearly 20 years experience operating in the private sector.
A post-secondary school graduate in her home country, Marcia Tiago earned a Business Administration degree before moving to the United States, whereupon she completed a Master’s degree in International Business from the University of Phoenix. In addition to running her own company, she is also currently a controller at LSK Network. In her free time, Marcia volunteers at the Just Love Foundation, a humanitarian organization that provides much-needed aid to African orphans.
Currently, Marcia resides and works in Miami, Florida.