Marc Murphy of Atlatl Software Shares Importance of Manufacturers Leveraging Visual Selling Strategies

In the dynamic YouTube video series, Open Mic: Manufacturing Industry Conversations, Marc Murphy, CEO of Atlatl Software shares a conversation with his Director of Sales, Zac Cooper. In a recent episode, Murphy and Cooper discuss how manufacturers can expand their customer reach as e-commerce continues to grow. View the video:

Cooper shared, “Industrial manufacturing has an opportunity to include themselves in web interaction discussions demonstrating the power for digital transformation. When we are talking with manufacturers of engineered-to-order products, typically anytime a customer wants to engage in that brand, they need the expertise of the stakeholders, whether that is a sales expert, an engineer, or a product expert.”

With this concept of engaging through the web, web interactions, web customer experiences, we see manufacturers who require the assistance of the expertise for their engineered-to-order products leverage visual selling strategies, like Visual CPQ to provide that expertise through an automated fashion, rules driven workflows, ensuring the end consumer or even a channel partner, like a distributor or dealer, can easily configure, price, and quote those complex products easily and quickly,” added Cooper.

Murphy, a widely respected thought leader in the manufacturing sector, recently observed that the success of digital transformation must begin with the optimization and modernization of antiquated sales processes.

Industry 4.0 continues to be recognized as the next industrial revolution and explanation for the massive digital transformation of manufacturing and factory environments. To date, this movement has largely focused on the automation of shop floor systems and support applications of additive manufacturing, 3D printing, and sensor analytics

About Open Mic: Manufacturing Industry Conversations

This weekly video chat is an opportunity to explore a wide variety of topics, industrial themes, and best of breed practices. The entire series continues to offer unique and accessible insight by two of the most dynamic industrial thought leaders.

About Atlatl Software:

Charleston, SC-based, Atlatl Software ( is changing the way manufacturers and distributors sell. The suite of sales applications is empowering the highest performing companies to sell faster, more efficiently, and increase revenue.

  • Quickly create 2D, 3D, and augmented reality configurations based on specific engineering rules.
  • Increases speed and accuracy of configuration and quoting process.
  • Produce dynamic sales approval drawings of products as they are configured.
  • Instantly generate professional quotes with dynamic pricing.
  • Efficiently manage the sales pipeline from lead to close, all on a mobile device.
  • Digitally share pricing information and receive pipeline data from the distribution network.

Follow Atlatl Software on Twitter @Atlatlsoftware.

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