Katana cloud-based manufacturing software was recently profiled in Manufacturing Outlook ezine. Manufacturing journalist, TR Cutler discussed Katana taking the lead by building integrations with popular e-commerce sales channels (such as Shopify and WooCommerce) and accounting tools (QuickBooks and Xero) to support smooth and automated workflows.
Half of all manufacturers are building direct-to-consumer (D2C) channels, because today’s shoppers prefer to buy directly from brand manufacturers versus retailers. Direct-to-consumer manufacturers are expected to grow almost 20% per year, for the next five years, doubling the gross revenue in just a short five-year time span.
The small manufacturers report an average 80% productivity boost because taking care of the manufacturing schedule keeps stock under control. The ability to properly return the focus to growing the business is the direct result.
About Jacket Media
Jacket Media is the parent company of Manufacturing Outlook e-zine. Lewis Weiss is the founder and President of Jacket Media, the parent media company which produces the flagship program Manufacturing Talk Radio, as well as The WAM Podcast (Women And Manufacturing) with host Frances Brunelle, Where’s Willie, Full Time with Amy Nicklaus, and Manufacturing Matters with Cliff Waldman.
Weiss, best known as the host of Manufacturing Talk Radio, the leading industrial podcast for the past six years, with more than 400 guests and more than a million downloads, has gained wide respect and audience.
Through these varied and innovative media vehicles Jacket Media recently entered into a formal strategic alliance with manufacturing journalist, Thomas R. Cutler, founder of the 7000-member Manufacturing Media Consortium and is also the CEO ofTR Cutler, Inc.
In 2020 this partnership will allow aggressive cross-promotion of the content throughout all Jacket Media channels. Aggressive PR and social media campaigns will broaden the audience, positioning Jacket Media to a top leadership role in telling the fascinating stories and news of manufacturers and capturing industrial trends and outlooks in real-time.
Additionally, there will be a new in-depth sponsorship program introduced in early 2020 allowing thought leaders a regular contribution format and comprehensive communication channels to review products, people, trade shows, events, and trends. Customer profiles will prove especially important keeping the challenge of manufacturing today and the corresponding solutions in front of all Jacket Media readers and listeners.
Follow Lew Weiss on Twitter at @Jacket Media Co. Follow Cutler on Twitter at @ThomasRCutler.