Manufacturing journalist, TR Cutler recently discussed how awards can be a marketing opportunity in the industrial sector in the October issue of Manufacturing Outlook magazine. Read the full article here.
According to Cutler, “Every year manufacturers miss an obvious marketing opportunity: winning awards. While some of the variety of awards have a small fee to apply, others are simply a matter of completing a nomination form. In general manufacturers are loathe to do this; they see it a bragging and self-aggrandizing. It is, but no less important to toot your own horn.”
Some of the value of winning or receiving a nomination is sustaining. Supply & Demand Chain Executive magazine has an annual award called Pros to Know which recognizes outstanding executives whose accomplishments offer a roadmap for other leaders looking to leverage supply chain for competitive advantage.
“For manufacturers or distributors who belong to associations, it’s critical to apply for their recognition awards. There are highly prestigious manufacturing awards for manufacturing companies with outstanding projects or leaders who deserve recognition,” added Cutler.
Thomas R. Cutler is celebrating the 23-year anniversary of the Manufacturing Media Consortium, a group of 9000+ editors, journalists, freelancers, economists, addressing the industrial sector. Cutler and his team work to track the industrial sector trends which includes manufacturing, distribution, supply chain, robotics, technology, Industry 4.0, IIoT, and much more.
Cutler has launched three new areas of concentration: the power of Gen Z on the industrial sector; the dynamic impact of the African continent as a growing force in manufacturing; and Manufacturers Serving the Entertainment Industry to highlight and profile the leaders and innovators in the film, television, and theater communities
Cutler has personally authored more than 8,000 articles for a wide range of leading manufacturing periodicals, industrial publications, and business journals. He was recently named the Most Influential Supply Chain Journalist by AI Global Media. Cutler is the most published freelance industrial journalist worldwide, and over 5000 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.
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