Manufacturers Leveraging Selling Online According to The Manufacturing Report

Manufacturers Leveraging Selling Online According to The Manufacturing Report

Yoav Kutner, the Founder and CEO of Oro, Inc. and makers of OroCommerce, noted how manufacturers are learning to leverage online selling in the recent issue of The Manufacturing Report magazine. Read the article authored by Manufacturing journalist, TR Cutler here. Cutler highlighted companies recovering losses from in-person sales methodologies by creating a new channel to serve online customers.

Kutner shared, “Connected business systems such as B2B eCommerce platforms must be tightly integrated with a CRM to empower a new generation of direct salespeople. They use technology to become more efficient, to increase sales, and to help their companies grow even faster. These systems reduce routine tasks such as data entry, pulling and updating pricing lists. This allows humans to focus on what humans do better than machines namely building relationships with customers.” 

The Manufacturing Report presents the latest news, events, company information and resources in the manufacturing industry.

About Oro, Inc.: 

The Oro team remotely delivers innovative solutions for dynamic companies embarking on a digital transformation and is the software company behind OroCommerce, OroCRM, and OroPlatform.

Oro, Inc. was launched in 2012 by former Magento co-founders Yoav Kutner, Chief Executive Officer; Dima Soroka, Chief Technology Officer; and Roy Rubin, director of Oro’s advisory board (and former CEO of Magento). The senior management team also includes Motti Danino, Chief Operations Officer; Michael Bessolov, VP of Engineering; and Andrew Gerasimov, VP of Client Services.

OroCommerce is the first and only open-source B2B eCommerce platform built from the ground up for mid-market and large commerce businesses. This integrated technology solution provides a diverse range of B2B features and capabilities, such as personalization, localization, built-in multi-channel CRM, powerful workflows, and a pricing engine. The groundbreaking flexibility coupled with a robust set of B2B features available out of the box, ensures the OroCommerce B2B platform is specifically designed for manufacturers, distributors, wholesalers, and multi-channel brands.

The OroCommerce value proposition is explained in this short video. OroCommerce was recognized as a strong player in the eCommerce vendors’ market by all major analyst firms including IDC, Gartner, and Frost & Sullivan.

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