Makeup Remover Market Explore Growth Of USD 2.6 Billion By 2025: Grand View Research, Inc.

Makeup Remover Market Explore Growth Of USD 2.6 Billion By 2025: Grand View Research, Inc.

Grand View Research, Inc. – Market Research And Consulting.
According to report published by Grand View Research, The makeup remover market is expected to witness significant growth due to increase in consumption of cosmetics among men and women, rise in the number of working women, and high purchasing power of consumers.

According to a report, “ Makeup Remover Market Size, Share & Trends Analysis Report By Product Type (Liquid, Wipes), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 – 2025 ”, published by Grand View Research, Inc., The global makeup remover market size is expected to reach USD 2.6 billion by 2025, expanding at a CAGR of 5.2% over the forecast period. The market is expected to witness significant growth due to increase in consumption of cosmetics among men and women, rise in the number of working women, and high purchasing power of consumers.

Liquid makeup removers accounted for the maximum market share owing to increased adoption of the product in developed regions like North America and Europe. Moreover, manufacturers are focusing on providing these liquid products infused with hyaluronic acid and micellar water. Hyaluronic acid has various skin benefits like alleviating dry skin and reducing fine lines and wrinkles. Micellar water is one of the most popular cleansers as it not only removes the makeup but also removes dirt and oil from the skin, thereby giving it a fresh hydrated look. Manufacturers are leveraging these properties to produce innovative products, which will fuel market growth during the forecast period.

The offline distribution channel was the leading segment in 2018. Newly launched makeup stores and kiosks are the latest strategies employed by manufacturers to improve their geographical presence across many regions. However, online sales are expected to witness the fastest growth owing to growth in digital advertising techniques such as social media marketing, smartphone applications etc.

Asia Pacific was the largest market share holder in 2018 due to the presence of major players and increasing number of working women in countries like China, India, Japan, and Hong Kong. This region is also anticipated to witness substantial growth on account of increasing urbanization, population, and market penetration of the global players. Rise is disposable income owing to increasing urbanization in this region will fuel the makeup remover market growth for overall cosmetic products. This is expected to increase use of skin care products, which will fuel the market growth.

U.S. makeup remover market

Further key findings from the study suggest:

  • By product, the liquid segment is projected to ascend with a CAGR of 5.7% during the forecast period owing to attractive packing and easy-to-carry bottles

  • China is expected to be the world’s largest cosmetic market during the forecast period. Increasing skin care rituals and availability of a variety of products in the Chinese market is expected to increase China’s market share

  • The makeup remover industry is highly competitive in nature with the presence of many key global players. Companies are investing in R&D owing to growing demand for natural makeup removers

  • Glossier, a direct-to-consumer cosmetic company, launched a makeup cleansing milk to expand its product portfolio

  • Loreal acquired ModiFace, a company that creates augmented reality beauty apps. This acquisition is a part of L’Oreal’s strategy to boost sales of its products via online channel.

Regional Insights

Asia Pacific accounted for the largest market share in 2018 and is expected to witness the fastest CAGR of 5.9% over the forecast period. Rapid urbanization, growing population, and awareness regarding various skin care products are driving the market in this region. Additionally, growing impact of the western culture, desire to beautify skin, and improved penetration of the global players in countries like China, Japan, India, and Hong Kong are expected to boost the market growth. Moreover, men in this region are increasingly becoming aware of their skin texture and are adopting skincare products, thereby influencing market growth.

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North America occupied the second largest share of 29.0% in 2018. Major demand is driven by U.S., wherein majority of the cosmetic manufacturers are located. Increased disposable income, coupled with increase in awareness regarding various makeup removal routines, is expected to drive the market in this region. Additionally, increasing number of working women is another factor driving product demand in North America during the forecast period.

Global makeup remover market

Central and South America and Middle East and Africa are also expected to witness substantial growth owing to growing cosmetic market in countries like Brazil, Saudi Arabia, and UAE. Many Brazilian women use cosmetic products to improve their skin color and texture. Global players are focusing on such underdeveloped markets to improve their global presence. As a result, major research and innovation is carried out in these countries to understand consumer preference and utilization of cosmetics to create new products.

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Grand View Research has segmented the global makeup remover market on the basis of product type, distribution channel, and region:

Makeup Remover Product Type Outlook (Revenue, USD Million, 2015 – 2025)

  • Liquid

  • Lotion / Cream

  • Wipes

Makeup Remover Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)

  • Online

  • Offline

Makeup Remover Regional Outlook (Revenue, USD Million, 2015 – 2025)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • Japan

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • Saudi Arabia

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About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.

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