Leading search engine Loginask.com, an operating business for people all over the world to find the correct login pages with million monthly unique users. Loginask công bố một báo cáo “How Technology Is Shaping The Future of Customer Identity on the Web”. Báo báo công bố the future of logging in and signing up on the internet when technology developing. However, sign up for a website or product isn’t always an easy task to do. Some people are worried about the friction it causes or finding the right page to log in. Sometimes, worries about maintaining secure logins or stolen privacy make asking for signups seem like more trouble than not asking users to sign up at all.
Usernames and passwords have evolved over the years and are transitioning to new login methods. Living in a digital world with the development of technology means that we are used to usernames and passwords. In fact, it’s estimated that each person has 32 discreet online logins – and that number is growing. Websites no longer rely solely on traditional login information such as the username and password used to create an account. Users can now also have social login and single sign-on.
Users are gradually moving to a new login method – Social Login. Social logins allow you to create and access an account through your social network authentication and authorization. The report shows that 73% of users prefer social login to traditional login methods. The new login method is becoming increasingly popular as it reduces the number of passwords you have to remember, confirms the authenticity, and can be personalized with available demographic information.
Social login leads to better business conversions and a better customer experience. Figures show that 68% of consumers are interested in brands that use personalization to make their experience more relevant. Increase Conversion Rates Social login has also been shown to increase conversion rates on property web and mobile devices. Websites reported seeing a 55% increase in signup conversion rates after adopting social login.
Socially logged-in users behave differently from anonymous or traditional logged-in consumers. When customers are socially logged in, they’re ready to enter into a personal relationship with your brand. The report shows that 56% of users who are logged in on social media spend more time than 56.2% on the website.
However, the future of customer identity is a new authentication system that complements traditional passwords or social logins. In practice, the social login system is dominant but the information may not be accurate as it is identified by the user. Thus, a new authentication system is needed that is faster and more secure. That would be a potential alternative username and password of biometrics as it is unique to you only. This will use your fingerprint, face or voice to authenticate your identity and access the account. Until this new method is widely adopted, you should still follow the popular methods today.
Log in is a great concern of businesses to support customers. Therefore, businesses should consider this seriously when building and developing their businesses. “Requiring users to log in is almost always beneficial to both businesses and users. Loginask is offering service for millions of access in 1 month with that passion, with a growth rate of 45%. I believe Loginask continues growing and become a partner of many sites and login support for seekers globally,” said Emma Taylor, CEO of Loginask.com
Loginask.com is an ask network to help seekers easily access the login portals of thousands of websites without a lot of effort. Login adoption is growing rapidly when buying products online, getting coupons or social media. Loginask understands login section is very important for users and businesses. That is the motivation of Loginask to help users have faster registration, and as a key for gaining access to rich information data that drives more relevant user experiences.
Technology is ever-evolving, Loginask is embracing this trend improving its algorithms to give users the fastest and most helpful solution in trying to log in to any website with the best experience.