Atlanta, GA – Bariatric surgery is a big step for people, and nobody recognizes this more than surgeons. As a result, they put in a great deal of effort to make sure people have the proper education about the procedure they will be undertaking. They create videos and host seminars in their office.
Due to the current situation, most in-person seminars have been cancelled. Now is the best time to start investing in online education platforms.
Bariatric Audience, a company founded and operated by Jeff Tormey, helps bariatric surgeons find, educate, and service their perfect patients.
“We offer full marketing services for bariatric surgeons,” says Jeff. “It all started when my company, SEO Guru Atlanta, kept offering a growing amount of SEO services to bariatric surgeons. We started getting results as our bariatric clients started seeing explosive revenue and patient growth.”
“Then we realized that there were so many other things that these surgeons needed in order to help educate and service prospective bariatric patients. Bariatric surgeons are experts at surgery; they’re not marketers and don’t need to be. Their job is to make sure their patients are getting the results they want. Our job is to fill their appointment list.”
During these trying times, prospective bariatric patients are finding it harder to communicate with their surgeons. Bariatric Audience wants to change that.
“The biggest hole that we’ve always seen is in education,” Jeff explains. “Anyone can run ads promising great weight loss potential, because bariatric surgery actually works. But teaching patients about bariatric surgery is one of the more difficult aspects to getting them to commit. Patients that don’t understand the procedure are more likely to be afraid of it. This will prevent them from committing to the surgery and will ultimately keep them from living the life they deserve.”
“What’s worse is that patients might get the procedure and not understand that they need to follow a strict post-op diet, avoiding certain foods. They might not understand that they need to prepare mentally before the surgery. These are things patients need to know, otherwise they put themselves at risk.”
We asked Jeff about the information already available and why a patient might not search for it themselves.
“There is plenty of information out there, it’s true. But my thinking is, who better to teach the patients than the surgeon that’s going to be performing the procedure?” Jeff inquires. “It builds trust, it builds confidence, and ultimately, it helps people believe that they’re going to be treated well by the right person.”
“Right now, thanks to the COVID-19 epidemic, all surgeons that were doing in person seminars now have to switch online,” Jeff explains. “We decided to help implement learning management systems to help them educate patients. It’s much more organized and interactive than a simple YouTube video, and it helps the patients engage with the information they’re learning about the procedure that they’re ultimately going to get.”
Bariatric Audience offers full stack marketing services to bariatric surgeons all across the world. Go to https://bariatricaudience.com to learn more.
Jeff Tormey also runs SEO Guru Atlanta, Atlanta’s premier search engine marketing agency with clients from all over the United States and Mexico. Check them out at https://www.seoguruatlanta.com/!
Media Contact
Company Name: Bariatric Audience
Contact Person: Media Relations
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Address:3165 Stonecrest Dr.
City: Cumming
State: GA 30041
Country: United States
Website: https://bariatricaudience.com/