Melbourne – October 8th, 2019 – Red Crayon offers Brand Strategy, Campaign Strategy, Marketing Strategy, Social Media Strategy and Digital Strategy to a diverse range of clients within a broad range of industry sectors.
Craig McLeod – Founder of Red Crayon refers to the creation of an effective strategy as “writing our client’s story, it is where business intersects with creativity and technology, where we create an emotional connection between our client’s customer and their brand.”
Red Crayon builds great brand strategies for businesses which unify the unique combination of how the brand is perceived by its target market, how the business sees the brand, what makes it unique, why it exists, what they believe, and the emotional connection Red Crayon creates with the brand’s loyal customers. “Essentially, it is the moral of a brand’s story and today’s customers want to align themselves with brands that believe what they believe,” says McLeod.
For over 15 years, Red Crayon has provided clients with strategic marketing services and developed customised Marketing Implementation Plans Melbourne for businesses and brands. The process starts with Red Crayon’s team of marketing specialists conducting in-depth market research and analysis to understand the brand’s growth potential and opportunity, the competitive landscape, and the target market. This enables Red Crayon to obtain an informed approach to develop the brand’s positioning and create a strategic marketing implementation plan with associated costs and timelines.
In a world where brand connectivity is paramount, Social Media Strategy Melbourne needs to be integrated into the mainstream marketing mix. Businesses are quickly understanding the importance of being part of this conversation or risk being left behind. Red Crayon develops Social Media Strategies that align with a client’s overarching marketing strategy with clear and measurable goals.
The Red Crayon social media experts undertake research into a brand’s target audience and competitor activity to provide recommendations and develop a social media content calendar that takes into account the most effective platforms for your brand, posting schedule and content mix matrix. The social media plan is monitored and the results interpreted to improve and maximise results.
With in-house Digital Marketing Strategy Consultants in Melbourne, Red Crayon is well placed to provide strategic digital marketing for businesses and brands. A set of measurable and time-specific goals are developed which align with a client’s overall marketing strategy objectives. Red Crayon’s approach to digital strategy involves deep-diving to learn everything about your online audience and competitors.
This research results in digital strategy recommendations and the creation of digital campaign messages that are designed to elicit an emotional response from prospective customers and inspire them to engage with your brand and ultimately purchase.
Red Crayon, a Marketing Agency in Melbourne monitors and manages the roll-out of the digital marketing strategy for clients to ensure opportunities are maximised and results exceed expectations.
About Red Crayon
Red Crayon is a creative advertising agency and what sets us apart is that we understand business and creativity. We use data, facts, and insights to drive inspiration, innovation, and activation to change the course of brands. We listen and design campaigns and content that audiences will not only embrace but believe and share. We collaborate with our clients to produce clever, salient campaigns in an authentic, modern and intuitive way.
Reach out to Leading Melbourne based Marketing Agency – Red Crayon for all your strategy requirements including; Brand Strategy, Campaign Strategy, Marketing Strategy, Social Media Strategy, and Digital Strategy.