As per the report by Grand View Research Inc., the global Kombucha Market is estimated at USD 7.05 billion by 2027. It is expected to develop by a 19.7% CAGR in the period of the forecast. Kombucha is a nourishing fermented drink and packed with probiotics. Kombucha drink is renowned globally for its refreshing, detoxifying and general fitness caring possessions. Kombucha is prepared by microbes, black tea, yeast and sugar. Kombucha is available in diverse essences such as mangoes, apple, spice & herb, flowers, coconut, berries and citrus.
Increasing alertness of the customers about consuming nourishing foodstuff & beverages plus pursuance of healthy lifestyle are the important factors powering the enlargement of the global market for Kombucha.
Effect of Covid-19:
Due to their better dietary qualities and resistance increasing capabilities the demand for the Kombucha is increasing. Additionally, consumers preference for fit life style, mainly in these difficult times is anticipated to increase the demand for high-quality foodstuff throughout the pandemic.
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Besides, Kombucha assists in battle against arthritis, cancer and additional degenerative illnesses. It possesses the capability to decrease headache, augment metabolism, detoxify the body, reconstruct connective tissue, and increase the level of energy. It is loaded with enzymes and bacterial acids created in the human body to detoxify the structure. Therefore, lessening the pancreatic burden and the load on the liver. Increasing alertness about the fitness benefits of Kombucha is expected to impel the demand for the product in nutritional supplement. Sequentially, it is expected to steer the market for Kombucha during the period of the forecast.
Further findings from the report suggest:
- Due to the simplicity of organizing the market promotion and availability of an extensive variety of the products from diverse manufacturing companies, Kombucha sales via supermarket is projected to observe the high development in the period of the forecast.
- The online shopping portals provide delivery services directly to the client’s door step. This is a very convenient way of purchase for the clients; hence those are buying Kombucha gradually move over the online shopping portals thereby boosting the development of the sector in the near future.
- In 2019, North America appeared as the main region in the global market for Kombucha. Increasing alertness of the customers, about the fitness benefits of the product, is credited to this development.
The market for Kombucha is segmented in to flavored and original Kombucha in terms of the flavor. Flavored Kombucha is likely to retain the principal share of the market at a CAGR of 21.8% during the period of the forecast. Simple availability and customization for additional tastes is a major benefit that encourages the market development.. Additionally, the availability of reasonably priced Kombucha kits for home-based brewing is compelling the manufacture. This is giving potential to conduct the trial with tastes.
The global market for Kombucha is projected to observe the considerable development because of the speedy progress of the manufacturing procedures to upgrade and optimize the fermenters by dropping inefficiencies during the time of the fermentation. Superior technology of bottling and the methods of automatic labeling are able to additionally decrease the time, required for the manufacturing together with decreasing physical efforts applied in the procedure.
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The manufacturing companies have joined with diverse supply centers, for example health stores, supermarkets and online stores to increase the existence of their Kombucha products in the market. Generally, supermarkets are favored supply associates for the manufacturing companies because it holds straight attraction to the clients for shopping because of its eye catching packing.
Companies, such as Cell-Nique Corporation and Hain Celestial Group adopted acquisition strategies to gain market share and to enhance their product offerings. Most companies enter into agreements with retail stores, such as Wal-Mart and Whole Foods Market, for effective product distribution. Kombucha beverage manufacturers have also started taking advantage of the growing e-commerce industry, thus making their products available across various countries.
Some of the companies for Kombucha Market are:
- Red Bull
- Buchi Kombucha
- The Hain Celestial Company
- PepsiCo
- LIVE Beverages
- Ke Vita Inc.
- Reed’s Inc.
- GT’s Living Food
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Key market players include GT’s Living Food; PepsiCo; Reed’s Inc.; The Hain Celestial Company; KeVita Inc.; Buchi Kombucha; LIVE Beverages; and RedBull. Presence of numerous small and medium-sized players catering to the market deduce a fragmented market scenario. This leads to highly competitive prices and the availability of a wide range of product offerings. Companies are highly focused on developing new flavors and packaging solutions to meet demand and hence are heavily investing in R&D to understand consumer preferences and patterns.
Grand View Research has segmented the global kombucha market on the basis of flavor, distribution channel:
Kombucha Flavor Outlook (Volume, Kilo Liters; Revenue, USD Million, 2016 – 2027)
- Original
- Flavored
Kombucha Distributor Channel Outlook (Volume, Kilo Liters; Revenue, USD Million, 2016 – 2027)
- Supermarket
- Health Stores
- Online Stores
- Others
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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