Market Analysis:
Kombucha is a type of functional beverage that has green tea or black tea as its base. The drink is fermented with a tea fungus known as “symbiotic culture of acetic acid (vinegar) bacteria and yeast,” or “SCOBY.” Due to the fermentation process, this beverage has an extended shelf life. Kombucha is believed to stimulate the immune system. Moreover, various herbal ingredients are introduced to add new flavors to further enhance the overall dietary profile of Kombucha. Most common ingredients used to flavor the drink include basil, ginger, aloe vera, citrus, and berries.
Among health-conscious people, green tea sells like hotcakes. Therefore, they are attracted to Kombucha which is fermented with a fungus of the green or black tea that is known as “symbiotic culture of acetic acid (vinegar) bacteria and yeast,” or “SCOBY.”Aloe vera, basil, berries, citrus, and ginger are used for flavoring the drink. The global Kombuch market has been segmented on the basis of the distribution channel, packaging, types, and lastly, the region.
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On the basis of the distribution channel, this market has been segmented into store-based and non-store based. Among these, the store-based distribution channel is expected to hold the major market share during the forecast period. Non-store-based distribution channels include e-commerce platforms. Based on packaging, the market is segmented into glass, metal, plastic, and others. During the forecast period, the plastic segment is expected to hold a major market share in the market. It is also expected to grow at a substantial rate over this period. By the types, the market has been segmented into black tea, green tea, and others. According to the report, green tea segment appears to be gaining the highest growth rate during the forecast period.
Top Key Players Analysis:
The key players in the Global Kombucha Market include GT’s Kombucha (USA), Buchi Kombucha (USA), Kevita, Inc. (Canada), Kombucha Wonder Drink (USA), Kosmic Kombucha (USA), Live Soda Kombucha (USA), Makana Beverages Inc. (USA), Nesalla Kombucha (USA), and Reed’s Inc (USA).
Latest Industry News:
Kombucha brand Health-Ade Kombucha has partnered Tone It Up, a healthy lifestyle brand and fitness community, founded by Katrina Scott and Karena Dawn,the globally recognized wellness duo. This partnership will mark the debut of the first co-branded kombucha this summer. 22 AUG 2018
The coffee chain Starbucks has announced to sell its own line of the trendy fermented tea, kombucha. Starbucks (SBUX) is offering six flavors of kombucha under its Evolution juice brand. 10 AUG 2018
Regional Analysis:
The regional segmentation of the global kombucha market segments the market into regional markets namely North America, Europe, Asia Pacific, and the rest of the world (RoW). Among all regional markets, North America holds the lion’s share because of increasing healthy lifestyle among people. In this region, majority Kombucha manufacturers are based in the United States of America (USA) and Canada. Thus, these two are the biggest markets in North America, followed by Mexico, another significant market in this region. With the trend of healthy diet and lifestyle increasing in Europe as well, as a market, Europe is projected to have substantial growth over the forecast period. In this region, the biggest markets include France, Germany, Italy, and the United Kingdom (UK).
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According to the report, Asia Pacific market is gaining traction due to changing consumption pattern and lifestyle in developing countries. Growing health-conscious population and increasing awareness for the product are boosting the growth of the Kombucha market in this region. In this region, maximum market revenue comes from China, India, and Japan, where a market exists due to high population, agriculture and rising production due to steadily growing technological advancement. For the rest of the world, the Kombucha market has been projected to experience steady growth. The most significant markets among RoW countries include Argentina, Brazil, and South Africa, followed by other countries.
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