Kombucha Market Is Expected To Expand At 19.7% CAGR Till 2027 Due To Increasing Consumer Preference For Functional Drinks Over Carbonated Drinks And Juices | Grand View Research, Inc.

Kombucha Market Is Expected To Expand At 19.7% CAGR Till 2027 Due To Increasing Consumer Preference For Functional Drinks Over Carbonated Drinks And Juices | Grand View Research, Inc.
“Grand View Research, Inc. – Market Research And Consulting.”
According to a new report published by Grand View Research, advanced bottling technology and automated labeling methods can further reduce production time along with reducing manual labor involved in the process and thereby positively influence the global kombucha industry growth.

Kombucha Industry Overview

The global kombucha market size was worth USD 1.67 billion in 2019 and is anticipated to reach a market size of USD 7.05 billion by 2027, exhibiting a revenue-based CAGR of 19.7% over the forecast period.

Growing consumer preference for functional drinks over carbonated drinks and juices along with awareness regarding the inherent nutritional benefits of the product is expected to fuel the growth. Kombucha is prepared from bacteria and enzyme culture formation upon fermentation of tea and hence it has probiotic properties. Tealeaves, sugar, the Symbiotic Colony of Bacteria and Yeast (SCOBY), and flavors are the key raw materials used for making kombucha. It has been found to improve body functioning, digestive health, and lift up mood and energy levels. The growing popularity of the product can be attributed to its unique flavor and fizzy taste, making it stand out amongst a wide array of beverages available in the market.

Gather more insights about the market drivers, restrains and growth of the Global Kombucha Market

Kombucha is also found to be effective for the treatment of cancer, arthritis, and other degenerative diseases along with being useful for body detox, increasing metabolism, rebuilding connective tissues, and controlling headaches. Companies are heavily investing in new product development to cater to the increasing consumer inclination toward healthy drinks and new flavors.

U.S. Kombucha Market Size, by Distribution Channel, 2016-2027 (USD Million)

Companies are also increasingly investing in the marketing of kombucha through social media platforms. It has led to increased traction through consumer interest toward their product offerings. Innovative packaging along with producing kombucha incorporating flavors and ingredients, such as lemon, ginger, berries, coffee, and other fruits also should bolster demand in the forecast period.

The global kombucha market is expected to witness significant growth due to the rapid development of the production process to improve and optimize fermenters by reducing inefficiencies observed during fermentation. Advanced bottling technology and automated labeling methods can further reduce production time along with reducing manual labor involved in the process and thereby positively influence market growth.

Manufacturers have partnered with various distribution centers, such as supermarkets, online stores, and health stores to boost the market presence of their kombucha products. Supermarkets are the most preferred distribution partners for the manufacturers as it has a direct appeal to customers coming in for shopping, due to its attractive packaging solutions.

Kombucha Market Segmentation

Based on the Flavor Insights, the market is segmented into original and flavored.

  • The original flavored kombucha segment was valued at USD 458 million in 2019 and is anticipated to expand at a CAGR of over 20% during the forecast period. 
  • Increasing the use of natural extracts and flavors in functional beverages is projected to further strengthen the market growth in the forthcoming years.
  • Flavored segment is witnessing remarkable market penetration on account of the widespread popularity of these beverages.


Based on the Distribution Channel Insights, the market is segmented into supermarket, health stores, online stores and others

  • Supermarket accounts for the highest market share in 2019, due to easy accessibility and being an important entity in devising a marketing strategy. Supermarket segment size through product sales accounted for 72 million liters in 2019 and is expected to expand at a CAGR of 26.8% during the forecast period.
  • The overall market size though online shopping sales is anticipated to surpass USD 2.4 billion by 2027. This can be ascribed to attractive marketing campaigns organized by the kombucha brand owners to entice customers to try new products through social media influencers.


Based on the Regional Insights, the market is segmented into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

  • North America dominated the global market with a revenue share of over 52%, in 2019. Changing consumer preferences along with the rising middle-class population is acting as the major driver for this growth.
  • Europe is set to expand at a CAGR of 19% during the forecast period. Increasing demand for sports and energy nutrition products among working professionals in Europe for maintaining muscle strength is expected to promote the usage of kombucha.
  • The regional growth is primarily attributed to the increased demand and supply of non-carbonated and low-calorie beverages, such as flavored kombucha. 


Market Share Insights:

  • March 2019: Revive Kombucha announced the launch of Revive Sparkling Kombucha, a traditionally fermented, organic, and shelf-stable craft brew. This drink is available in 12 ounce cans with a variety of flavors such as Mango Orange, Cherry Hibiscus, Strawberry Lemon, and Citrus Ginger.
  • February 2019: Health-Ade launched six new flavors for Kombucha in the glass bottle lineups such as cherry berry, passionfruit-tangerine, grapefruit, tropical punch, strawberry-lemonade, and peach-mango.

Key Companies Profile:

Presence of numerous small and medium-sized players catering to the market deduce a fragmented market scenario. This leads to highly competitive prices and the availability of a wide range of product offerings. Companies are highly focused on developing new flavors and packaging solutions to meet demand and hence are heavily investing in R&D to understand consumer preferences and patterns.

Some prominent players in the global kombucha market include:

  • GT’s Living Food
  • PepsiCo; Reed’s Inc.
  • The Hain Celestial Company
  • KeVita Inc.
  • Buchi Kombucha
  • LIVE Beverages
  • RedBull
  • Cell-Nique Corporation
  • Hain Celestial Group

Order a free sample PDF of the Kombucha Market Intelligence Study, published by Grand View Research.

About Grand View Research

Grand View Research is a full-time market research and consulting company registered in San Francisco, California. The company fully offers market reports, both customized and syndicates, based on intense data analysis. It also offers consulting services to business communities and academic institutions and helps them understand the global and business scenario to a significant extent. The company operates across multitude of domains such as Chemicals, Materials, Food and Beverages, Consumer Goods, Healthcare, and Information Technology to offer consulting services.


Media Contact
Company Name: Grand View Research, Inc.
Contact Person: Sherry James, Corporate Sales Specialist – U.S.A.
Email: Send Email
Phone: 1888202951
Address:Grand View Research, Inc. 201 Spear Street 1100 San Francisco, CA 94105, United States
City: San Francisco
State: California
Country: United States
Website: https://www.grandviewresearch.com/industry-analysis/kombucha-market