Kinesio tape is a rehabilitative tape technique based on body’s own natural healing process. It provides support and stability to patient’s joints and muscles without hampering the blood circulation and range of organic motion of the body.
The Middle East & Africa Kinesio Tape Market is expected to grow at a healthy CAGR of 6.6% during the forecast period 2017-2022.
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The kinesio tape industry is growing rapidly. The increasing demand for kinesio tapes and the rising awareness of the kinesiology techniques has boosted the revenue of this market. Furthermore Kinesiology tape is an easy method but it requires a little bit of knowledge about the anatomy and physiology of the human body.
Kinesio Tape Market –Key Players
Atex Medical Co. Ltd.
Changzhou DL Medical & Health Equipment Co. Ltd
FysioTape B.V.
Kinesio USA (Kinesio Holding Corporation)
KT Health (KT Tape)
Mueller Sports Medicine Inc
Nitoms,Inc. (Nitto Denko Corporation)
RockTape
SpiderTech
Characterized by the presence of several well-established and small players, the Middle East & Africa market of Kinesio tape appears to be highly competitive and fragmented.
With well-established market in the North America region major companies have their home in the region and generate maximum market share.
These companies have expanded their operating unit in various other emerging regions as well. Moreover the other small and medium scale players are generating revenue from local market.
Kinesiology tapes were developed by Dr. Kenzo Kase during his chiropractice in Japan. Dr. Kenzo Kase has formed a company named Kinesio USA.
Kinesio tape technique has gradually spread since then all across the world. Many companies have studied the methodology behind the kinesiology tape and have come up with their modified products.
Kinesio Tape Market – Growth and Analysis
Conducting training programs and workshops about the use of the kinesiology tapes can create an awareness about the technique among common people.
Increase in the awareness will lead to more number of people using the kinesiology tapes on the daily basis for various medical as well as athletic purposes. It will definitely cause a positive impact of the growth in the sales of the kinesiology products.
Getting into a kinesiology tape manufacturing is relatively easy due to the lack of substantial copyright clauses.
This creates great opportunities for new entrants in the business. The market is forecasted to demonstrate a steady growth by 2022, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period 2017 – 2022.
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Kinesio Tape Market – Regional Analysis
In 1994 and 1996, kinesio tape method was introduced in Asia and Europe respectively. Later, the kinesiology techniques spread gradually all over the world. In 2008, Most of the world observed the kinesiology tapes sported by some of the athletes in Olympics.
The use in the Olympic event caused a surge in the interest of people in the kinesiology techniques and products. The products were commercialized, manufactured and sold by many companies to fulfill the sudden demand for the kinesio tapes.
In the Middle Eastern region, the use of the kinesiology tape is relatively low as compared to the other regions. Major application area of the kinesiology tapes in the Middle Eastern countries is medical rehabilitation. The use of the kinesio tapes for sports applications is limited in the Middle East region.
Kinesio Tape Market -Major Points from TOC
Chapter 1. Report Prologue
Chapter 2. Market Introduction
Chapter 3. Research Methodology
Chapter 4. Market Dynamics
Chapter 5. Market Factor Analysis
Chapter 6. Global Kinesio Tape Market, By Type
Chapter 7. Global Kinesio Tape Market, By Treatment
Chapter 8 Global Kinesio Tape Market, By End User
Chapter 9. Global Kinesio Tape Market, By Region
Chapter 10 Company Landscape
Chapter 11 Company Profiles
Chapter 12 MRFR Conclusion
Chapter 13 Appendix
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