The Flexible Display Market was valued at USD 2.67 billion in 2016 and is expected to reach USD 15.14 billion by 2022, at a CAGR of 34.42% during the forecast period, as per a report by MarketsandMarkets.
How emerging applications of flexible displays opens new opportunities?
Flexible display is one of the technological advancements happening in the overall display market. Companies are competing and investing a large amount of money in the R&D of flexible displays based on OLED or LED technology. As the technology is expected to mature by 2018, the potential for a wide range of applications can be expected in the coming future. Some of the applications expected to adopt flexible displays are mentioned below.
E-reader: E-reader is a digital form or electronic form of a book, which consists of both text and images. In March 2012, LG (South Korea) mass-produced 6-inch XGA (extended graphics array) resolution electronic paper display (EPD). LG’s plastic EPD was the world’s first in mass production. Flexibility is the key attribute in this form of EPD and will become a game changer in the e-book reader market. The flexible e-book reader developed by LG had no backlight, and hence it was thin and lightweight. At present, E Ink Holdings (Taiwan) is the market leader in e-paper display. It also provides e-paper display technology to other companies.
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POP/Electronic Shelf Labels (ESLs): In the retail sector, traditional paper-based stickers are the main source of waste. The labels need to be changed frequently due to the change in the price of an item. The e-paper technology has made its way into the retail sector by offering an option of reducing the abovementioned waste. Electronic shelf labels (ESLs) have been deployed in the retail sector for several years now.
Why fluctuations in ASPs of flexible display panels is a challenge?
Revenues of flexible display panel manufacturers primarily depend on the ASPs and shipment volumes of flexible display panels. This is affected by fluctuations in these prices and volumes. Prices and shipment volumes of flexible display panels are affected by numerous factors, such as raw material cost, yield rates, supply and demand, competition, pricing strategies, and transportation costs.
The flexible display industry has witnessed high fluctuations in the ASP of raw materials and flexible display panels. When production capacity sharply increases, the ASP of flexible display panels may decrease. In contrast, when supply cannot meet the increasing demand, ASP may increase.
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