Round Rock, TX, USA – April 22nd, 2019 – Rachaelle Lynn, founder of Just Happy Hours, a mobile app for people to meet new people at happy hour events at local restaurants and bars, was a guest presenter at a recent 1 Million Cups Round Rock meeting.
The 1 Million Cups Round Rock chapter holds a monthly event that brings together entrepreneurs and the Round Rock community over coffee and conversation. Each meeting serves a uniquely effective dual purpose: Introducing the business community and investors to new and exciting startups and allowing the audience to pay the role of an advisory board.
After a brief, timed presentation by the startup representative, typically a founder or co-founder, audience members answer questions posed by the entrepreneur to help them solve problems and address challenges. Each presentation is a win for both the presenter and the audience.
Lynn, who has more than two decades of experience in digital and traditional marketing and app design and development, explained how the Just Happy Hours mobile app enables users to quickly and easily arrange happy hour events and then automatically invite others and notify the bar or restaurant. They arrive at the scheduled Happy Hour to drink, eat, and chat with potential new friends within a safe, relaxed environment. “We all need a community of people in our lives,” Lynn said, “and a comfortable happy hour gathering gives you a wonderful way to meet new people, make meaningful connections, and get to know your city better.”
Lynn also described ways that bars and restaurants can use the app to gain greater marketing exposure and attract and retain new clientele. “Twenty to thirty percent of restaurant revenue comes from alcoholic beverage sales,” Lynn said, “and the Just Happy Hours app provides net new guests to restaurants and bars – people who otherwise would be at home. Enticing those folks to come out more is a more sustainable model than trying to win the same customers from the venue down the street every single night.”
The Just Happy Hours mobile app leverages the phenomenal marketing power of social media and the most reliable form of advertising of all, word-of-mouth. Restaurants and bars benefit from downstream revenue generated by guests who bring family and friends to the venues they’re familiar with as they settle into the community. The app is a huge marketing boost for bars and restaurants, making good use of marketing investment without eroding margins with discount coupons and per-person charges.
“Pitching our startup in front of insightful business people at the 1 Million Cups Round Rock event was so beneficial,” said Lynn. “In addition to the helpful feedback we received from the audience, speaking publicly about our business prepares us for pitching to potential investors and business partners. That’s invaluable.”
For more information:
Rachaelle Lynn, Just Happy Hours: 512-270-0847