By partnering with Irish-based TRYFIT, Joe Nimble has launched a mobile IOS app that offers online footwear shoppers a comfortable, fit-confident experience journey to the best fitting, Hallux angle stabilizing athletic shoes. The app brings together the convenience of online shopping with a personal, fit-focused service, which is not available anywhere.
The Joe Nimble app guides consumers to their best-fitting pair of athletic shoes within their budget and desired style in just minutes. Today’s consumers want more than just great prices from their favorite retailers. They want comfort when buying shoes, and this is what the Joe Nimble app ensures, shoes that are perfect fits even for persons suffering from Hallux Vagus.
“In recent years, we have noticed a generational and behavioral shift – from in-store shopping to online and from websites to mobile – currently, more than 80% of online traffic comes from mobile devices,” said Sebastian Baer, President of Joe Nimble. “The launch of the Joe Nimble app a key part of a seamless shopper’s experience journey to health-improving comfortable shoes,” He added.
The current, almost 100-years old “linear size + 3D shoe trying on” retail paradigm forces online shoppers to over-purchase shoes for trying them on at home and return 60% of purchased shoes. Free delivery and return of tens of millions of unwanted shoes wipe out retailers’ profit and pollute the environment.
The fit problem is even more critical, especially for the millions of people with Hallux Valgus in Germany. Hallux Vagus is a condition in which the big toe deviates from the normal position and angles inward toward the second toe. This condition often makes for pain when walking or exercising, and over 10 million people in Germany are subjected to this ordeal.
With the app, online shoppers perform a 3D self-scanning of their feet. The app generates an accurate 3D model of the shopper’s foot in less than a minute, including Hallux angle parameters and the arch type. Next, TRYFIT mobile platform matches the 3D model of the shopper’s foot with the 3D shoe insides of the Joe Nimble shoe collection and identifies the best 3D-fitting shoes.
Unlike the traditional “linear size plus 3D shoe trying on” paradigm, the Joe Nimble-TRYFIT app does the opposite. The app performs digital “3D shoes trying on” for all shoes to identify models and sizes of the best-fitting ones.
Other features of the app include direct eCommerce orders and global shipping, anonymized data processing, and GDPR Compliance.
The Joe Nimble app is available for iOS devices and, as such, can only be downloaded by iPhone and iPad users. To download the app, please visit https://apps.apple.com/lv/app/joe-nimble/id1535968719.