The global jellies & gummies market size is expected to reach USD 17.7 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 3.5% over the forecast period. The market growth is attributed to growing vegan population, booming candy industry, rising awareness regarding the side effects of chocolate consumption, and increasing consumer spending. Jellies and gummies have been gaining an increasing traction among the consumers on account of their frequent purchases and growing consumption of candies over chocolate.
Factors impacting the purchase decisions of consumers include unique flavors, textures, candies design, shape, packaging, and sugar content. Snacking, personal rewards, on-the-go, occasions, and holidays are the major consumption reasons of the jellies and gummies. Widening consumer base, growing trend of gifting candy items, and product innovations to fulfill changing consumer tastes and dietary habits are further driving the demand for jellies and gummies.
The most common types of jellies and gummies have a high percentage of sugar, water, glucose syrup, and gelatin. High sugar content poses biggest challenges, which raises health concerns among health conscious consumers and consumers with diabetic conditions. Growing prevalence of lifestyle diseases, such as diabetes and obesity, is driving consumers to shift to healthier eating habits, which may act as a restrain to the market growth as it restricts consumption of jellies and gummies.
By flavor, the market is segmented as grapefruit, cherry, peach, berries, apple, and others. Berries accounted for the largest share of 27.3% in 2018. Consumption of berries has increased owing to growing health consciousness among consumers and high antioxidant levels in the product. Flavor of the candies is driving consumers’ preferences for jellies and gummies. Jellies and gummies are prepared from exotic fruits, vegetables, liquor, and other sources, which is attracting a large number of consumers. Moreover, high amount of vitamins, proteins, and fiber makes it a good source of energy, which increases the product consumption among consumers. This, in turn, is increasing the demand for jellies and gummies in the food industry.
Cherry is expected to exhibit the fastest CAGR of 3.8% over the forecast period. This growth is attributed to increasing product modifications in terms of designs, styles, and look. Cherry is expected to witness significant growth in the forecast period owing to intensity of the flavor. Cherry is mixed with other fruits in order to enhance the flavor intensity.
Considering the increasing number of vegan consumers in the world, leading manufacturers in the market are replacing animal collagen with fruit-based proteins and gelling agents in jellies and gummies. Due to increasing demand for vegetarian jellies and gummies, use of fruit based ingredients is likely to witness an upsurge in the upcoming years.
By distribution channel, the market is segmented into store based and non-store based. Store based distribution channel accounted for the largest share of more than 85.0% in 2018. Developed countries have high density of grocery stores, where the products are easily available as a part of the marketing strategy. Increasing shelf space for jellies and gummies owing to the preservatives and gelling agents, increased life span of the product, and no storage restriction are the major factors driving the brick and mortar stores. Increasing number of organized retailing outlets like hypermarkets, supermarkets, convenience food product-based retailing outlets, and food specialist stores is expected to boost the segment growth.
Some of the key players operating in the global market are Haribo; Cloetta; Ferrara Candy; Nestlé; and Mondelez International, Inc. The market players are offering bite-size pieces of low-fat candies to improve sales among health conscious consumers across the globe. Increasing focus of consumers on health not only fostered a paradigm shift in the ingredients, but also in the packaging size. Key players have started adopting new packaging strategies with packs such as calorie packs or flexible packs. The small size of candies, along with reduced calories, is gaining traction among consumers.
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Key Takeaways Of The Report :
- The carbonated soft drinks product segment is projected to account for the largest market share by 2025. However, energy drinks segment will expand at the fastest CAGR during the forecast period
- The offline distribution channel led the global market in 2018. Online channel is estimated to be the fastest-growing segment from 2019 to 2025
- North America was the dominant regional caffeinated beverage market in 2018 and is projected to expand further at a steady CAGR from 2019 to 2025
- Some of the prominent companies include Dr Pepper Snapple Group; Monster Energy Company; Nestlé SA; PepsiCo, Inc.; and Red Bull GmbH
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Grand View Research has segmented the global jellies and gummies market on the basis of flavor, distribution channel, and region:
Jellies & Gummies Flavor Outlook (Revenue, USD Million, 2015 – 2025)
Jellies & Gummies Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)
Jellies & Gummies Regional Outlook (Revenue, USD Million, 2015 – 2025)
Central & South America
Middle East & Africa
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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