Brooklyn, New York – IRIS CRM has seen explosive growth in 2020, and, with an eye to 2021, is pleased to welcome O.B. Rawls to the team as the company’s new strategic advisor. Rawls brings 30+ years of experience in payment processing, merchant services, and payments tech to IRIS, following his storied career as a senior executive with some of the industry’s biggest companies.
Rawls most recently served as CEO of Global Payment Processing for industry-giant Paysafe Group. Prior to that, as CEO, he led iPayment through a significant restructuring and refinancing, resulting in a complete reformation of the struggling company’s profitability and a successful acquisition by Paysafe. Over the years, Rawls has also filled senior executive roles with major players like First Data, Bank of America, Hypercom, and more.
His relationship with IRIS CRM goes back nearly a decade to his time as a senior VP with First Data, where IRIS CRM founder Dimitri Akhrin provided Rawls with a demo of one of the CRM’s earliest builds. Now, as IRIS CRM’s newest strategic advisor, that relationship has come full circle.
Rawls’s addition to the IRIS CRM team couldn’t have come at a better time, as the company looks to extend 2020’s significant growth into 2021 and beyond. Rawls’s unique knowledge and experience will undoubtedly help Akhrin and the IRIS team continue to develop the features and services that have made IRIS CRM an industry leader while helping to guide the company as it seeks new strategic partnerships and expanded market share.
About IRIS CRM:
IRIS CRM is a leading customer resource management tool designed specifically for the unique needs and challenges of independent sales organizations and their merchants. The platform combines advanced prospecting, sales, productivity, and reporting tools with a full-featured, integrated power dialer, offering ISOs the ability to handle all of their merchant acquisition, service delivery, support, and management tasks through a single platform. By automating and streamlining an ISO’s most repetitive and most time-consuming tasks, IRIS CRM enables agents, support staff, and management to spend less time on housekeeping and more time on generating new revenue.