Internet Ad Spending Market Report
Internet advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Internet advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliateswho do independent promotional work for the advertiser.
Over the next five years, LPI(LP Information) projects that Internet Ad Spending will register a xx% CAGR in terms of revenue, reach US$ xx million by 2023, from US$ xx million in 2017.
This report presents a comprehensive overview, market shares and growth opportunities of Internet Ad Spending market by product type, application, key companies and key regions.
To calculate the market size, LP Information considers value generated from the sales of the following segments:
Segmentation by product type:
Search Advertising
Banner Ads
Segmentation by application:
Retail
Automobile
Financial services
Telecom
Electronics
Travel
Media and entertainment
Healthcare
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We can also provide the customized separate regional or country-level reports, for the following regions:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major players in the market. The key players covered in this report:
Facebook
Google
LinkedIn
Twitter
BCC
Deutsche Telekom
IAC
Pinterest
Tumblr
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Internet Ad Spending market size by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.
To understand the structure of Internet Ad Spending market by identifying its various subsegments.
Focuses on the key global Internet Ad Spending players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Internet Ad Spending with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Internet Ad Spending submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
Table of Contents – Key Points
2018-2023 Global Internet Ad Spending Market Report (Status and Outlook)
1 Scope of the Report
1.1 Market Introduction
1.2 Research Objectives
1.3 Years Considered
1.4 Market Research Methodology
1.5 Economic Indicators
1.6 Currency Considered
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Internet Ad Spending Market Size 2013-2023
2.1.2 Internet Ad Spending Market Size CAGR by Region
2.2 Internet Ad Spending Segment by Type
2.2.1 Search Advertising
2.2.2 Banner Ads
2.2.3 Digitial Videos
2.3 Internet Ad Spending Market Size by Type
2.3.1 Global Internet Ad Spending Market Size Market Share by Type (2013-2018)
2.3.2 Global Internet Ad Spending Market Size Growth Rate by Type (2013-2018)
2.4 Internet Ad Spending Segment by Application
2.4.1 Retail
2.4.2 Automobile
2.4.3 Financial services
2.4.4 Telecom
2.4.5 Electronics
2.4.6 Travel
2.4.7 Media and entertainment
2.4.8 Healthcare
2.5 Internet Ad Spending Market Size by Application
2.5.1 Global Internet Ad Spending Market Size Market Share by Application (2013-2018)
2.5.2 Global Internet Ad Spending Market Size Growth Rate by Application (2013-2018)
3 Global Internet Ad Spending by Players
3.1 Global Internet Ad Spending Market Size Market Share by Players
3.1.1 Global Internet Ad Spending Market Size by Players (2016-2018)
3.1.2 Global Internet Ad Spending Market Size Market Share by Players (2016-2018)
3.2 Global Internet Ad Spending Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2016-2018)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
…………..
11.1 Facebook
11.1.1 Company Details
11.1.2 Internet Ad Spending Product Offered
11.1.3 Facebook Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
11.1.4 Main Business Overview
11.1.5 Facebook News
11.2 Google
11.2.1 Company Details
11.2.2 Internet Ad Spending Product Offered
11.2.3 Google Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
11.2.4 Main Business Overview
11.2.5 Google News
11.3 LinkedIn
11.3.1 Company Details
11.3.2 Internet Ad Spending Product Offered
11.3.3 LinkedIn Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
11.3.4 Main Business Overview
11.3.5 LinkedIn News
11.4 Twitter
11.4.1 Company Details
11.4.2 Internet Ad Spending Product Offered
11.4.3 Twitter Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
11.4.4 Main Business Overview
11.4.5 Twitter News
11.5 BCC
11.5.1 Company Details
11.5.2 Internet Ad Spending Product Offered
11.5.3 BCC Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
11.5.4 Main Business Overview
11.5.5 BCC News
11.6 Deutsche Telekom
11.6.1 Company Details
11.6.2 Internet Ad Spending Product Offered
11.6.3 Deutsche Telekom Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
11.6.4 Main Business Overview
11.6.5 Deutsche Telekom News
11.7 IAC
11.7.1 Company Details
11.7.2 Internet Ad Spending Product Offered
11.7.3 IAC Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
11.7.4 Main Business Overview
11.7.5 IAC News
11.8 Pinterest
11.8.1 Company Details
11.8.2 Internet Ad Spending Product Offered
11.8.3 Pinterest Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
11.8.4 Main Business Overview
11.8.5 Pinterest News
11.9 Tumblr
11.9.1 Company Details
11.9.2 Internet Ad Spending Product Offered
11.9.3 Tumblr Internet Ad Spending Revenue, Gross Margin and Market Share (2016-2018)
11.9.4 Main Business Overview
……Continued
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