The global interdental cleaning products market size is anticipated to reach USD 1.3 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.6% over the forecast period. Increasing prevalence of dental cavity and rising awareness related to dental hygiene are expected to drive the market. Increase in dental problems like plaque and bad breath is fueling the demand for interdental cleaning products.
Increasing dental problems like cavities and inflammation of the gums is one of the reasons for the growth of the market. For instance, around 35 to 45 percent of the tooth surfaces is found to have interdental spaces. More than 500 bacterial species are found to be in plaque, which may lead to bad breath. Owing to improper dental care, the plaque are build up on the gum line and below the teeth that may cause many dental problems. In order to get rid of these problems, many innovative techniques are used like electrical brushes and dental tapes. This may lead to the market growth in the upcoming years.
A flexible interdental brush helps to get rid of the problems in between the teeth where a regular brush cannot reach. Major players are taking many initiatives to spread awareness related to dental hygiene and good breath. There are new innovative product launches that may boost the market growth in upcoming years. For instance, in 2019, TePe’s Interdental Brushes was awarded as the best product in the global market and it is mainly used in U.K. with over more than 10000 shoppers voting it to be the best product.
The interdental brushes segment is expected to witness the fastest growth over the forecast period. This is mainly due to advancement in technology such as battery powered and electric interdental cleaning brushes. These help in complete mouth cleaning and removing the food particles.
Europe is emerged as the largest market in 2018 and is expected to witness significant growth over the forecast period. Increasing prevalence of oral problems mainly in the western part of Europe are the regions for the growth of the market. Asia Pacific is anticipated to be the fastest growing regional market over the forecast period due to growing population. For instance, in February 2019, Philips announced to launch new products in interdental cleaning as Phillips India is the largest market in India for such products.
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Interdental Cleaning Products Market Report Highlights
• By product, interdental brushes are anticipated to ascend at a CAGR of 5.3% over the forecast period. Toothpicks dominated the market with a share of 43.1% in 2018
• The offline channel generated a revenue of USD 857.4 million in 2018. The online channel is expected to expand at the fastest CAGR of 7.0% over the forecast period due to internet penetration and online shopping
• Asia Pacific is the fastest growing regional market, wherein India holds the largest share of the interdental brushes segment
• Europe dominated the global interdental cleaning products market in 2018 and accounted for 29.3% share of the overall revenue. This trend is projected to continue over the next few years
• The industry is highly competitive with the leading players including TePe Plackers, Trisa AG, Lion, GUM, Dentalpro, E-Clean, Den Tek, Colgate, Yawaraka, Curaprox, M+C Schiffer GmbH, Naisen Caring, and INHAN
• Various manufacturers are concentrating on new product launches, capacity expansion, and technological innovation to estimate existing and future demand patterns from upcoming product segments.
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Interdental Cleaning Products Market Segmentation
Grand View Research has segmented the global interdental cleaning products market by product, distribution channel, and region:
Interdental Cleaning Product Outlook (Revenue, USD Million, 2015 – 2025)
• Interdental Brushes
• Toothpicks
• Dental Tapes
• Others
Interdental Cleaning Product Distribution Channel Outlook (Revenue, USD Million, 2015 –
• Offline
• Online
Interdental Cleaning Product Regional Outlook (Revenue, USD Million, 2015 – 2025)
• North America
• U.S.
• Europe
• Germany
• Asia Pacific
• China
• India
• Central & South America
• Brazil
• Middle East & Africa
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