The Global Interactive Textbooks Market is estimated to reach $3.7 billion by 2026, growing at a CAGR of 7.8% from 2021 to 2026. E-book version of textbook that holds elements of interactivity is an interactive textbook. The digitization in almost every field has enhanced the use of interactive textbooks. As the interactive textbooks are an e-book version, it consists of learning materials and visual aids all in one place owing to which it is considered to be very handy. Digital textbooks are holding the students attention by reducing the huge blocks of texts owing to which they are gaining popularity. During the COVID-19 pandemic more and more people are using eBooks and e-Textbooks at their home. The increasing digitization, growth in use of interactive textbooks along with enhanced demand for ed-tech solutions during the COVID-19 pandemic predominantly are driving the growth of the market.
Interactive Textbook Market Segment Analysis – By Deployment
By Deployment Interactive Textbooks Market is segmented as Cloud and On-Premises. The Cloud based deployment is witnessing a significant growth in the market at 9.4% CAGR through 2026. The growth of cloud networking and upsurge in cloud based deployment of interactive textbooks are driving the growth of the market. Many of the key players are offering the interactive textbooks in the cloud, through which users can find it very easy to integrate and use these interactive textbooks. Augmented reality and virtual reality technology is provided by many of the key players in the cloud through which digitally enriched content is provided by the publishers. Owing to these benefits the cloud based deployment is primarily preferred which is thereby boosting the growth of the market.
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Interactive Textbook Market Segment Analysis – By End Users
By End Users the market is segmented into Educational Institutions, K-12 Schools, Enterprises and Others. The Educational institutions are witnessing a significant growth in the market at 9.2% CAGR through 2026 owing to the wide use of interactive textbooks due to its several benefits for instance better retention, collaboration between students and teachers, easy upgrades and others. In education institutions e-books are generally accessed from multiple devices for instance personal computers, mobile phones and other devices due to which teachers can give learning sessions to the students more easily. Owing to the presence of interactive textbooks explanation such as art class teaching have become much easier. 3D model can be added in the interactive textbook instead of just showing pictures. Furthermore, multiple choice questions along with drag and drop, true or false and others are also added to enhance to skills of the students in the educational institutions. These factors are driving the growth of the market.
Interactive Textbook Market Segment Analysis – By Geography
The Global Interactive Textbooks Market is dominated by North America with a market share of 57.9% in 2020. The growth in the use of cloud networking rise in trend of smart education along with the implementation of innovative and smart education solutions are likely to drive to growth of the market in North America. Furthermore, the presence of the high competition of innovative and new interactive textbooks are anticipated to further drive the growth of the market. In North America, the increased students engagement is one of the factors driving the growth of the market predominantly. In addition, there are many free sources of interactive textbook providers in North America such as US based MathScribe. These factors are driving the growth of the market in North America.
Interactive Textbook Market Drivers
Rise in the growth of digital devices and rise in internet penetration:
The rise in growth of digital devices for instance smartphones, laptops and others have driven the growth of the market. These electronic devices are becoming more advanced, economical and affordable owing to which interactive textbooks are getting more accessible through these devices. The macOS and iOS device users are using i-books as they hold a great deal of interactivity. Through the use of these digital devices students are able to solve the questions that are available in form of self-assessment. By answering to the questions, immediately the result appears on the screen. The rise in internet penetration globally has influenced the use of interactive textbooks through, cloud based deployment and on-premises deployment. It is due to the high speed internet that augmented reality technology can be used to publish the e-books which are found to be in-demand nowadays. The rise of internet penetration and availability of more advanced digital devices are anticipated to boost the market growth in the forecast period 2021-2026.
Upsurge in adoption of interactive textbooks owing to its several benefits:
The rise in adoption of interactive textbooks owing to its several benefits for instance cost effectiveness, collaboration between students and teachers, good learning provided through audio/video and others are driving the growth of the market. Through the use of interactive textbooks students are able to take interactive assessment exercises along with multiple games for instance puzzles, crosswords which are generally not possible in the normal textbooks. Animation adds a creative touch in the interactive textbooks. Images can be made to float around through the use of this feature in the interactive textbooks. Interactive graphs and charts along with calculators, checklists are used which makes it much easier to learn for the students. Furthermore, the teaching and learning process becomes more enthusiastic by giving an art class in which 3D models are represented rather than just showing the images. Owing to these factors the students are offered an enhanced learning through this platform. These factors are driving the growth of the market.
Interactive Textbook Market Challenges
Interactive textbooks are still not being used in most of the developing countries:
Although the interactive textbooks are cost effective and have several of advantages, in the developing countries implementation of personalized learning processes is still challenging owing to the large number of learners. Authorized contents such as textbooks are still preferred widely by the students in these developing countries. These factors are hindering the growth of the market.
Interactive Textbook Market Outlook
Interactive Textbooks Market is dominated by major companies such as Apple Inc, John Wiley and Sons, Mcgraw-Hill Education, Oxford University Press, Pearson Education, VitalSource, METRODIGI, Kortext, Cambridge University Press, Houghton Mifflin Harcourt among others.
In February 2021, Faculty ITC announced the launch of the Living Textbook software and content in an interactive seminar. The Living Textbook is a concept-based environment for knowledge sharing that can be used for education, projects and research.
In November, 2019 ITIS partnered with SABC Education. Through this partnership 45,000 e-books can be availed completely free including academic e-books as prescribed by CAPS and Independent Examinations Board (IEB).
Rise in adoption of interactive textbooks owing to several benefits such as retention, cost effectiveness, collaboration with teachers and students and many more are driving the growth of the market.
The cloud deployment is dominating the market due to the wide use of cloud networking and growth of digital devices such as smartphones, laptops and others.
The APAC region is witnessing significant growth in the market owing to the presence of educational sector, growth of emerging economies and use of smart digital devices to accelerate the learning processes.
A. Mobile Learning Market
B. K-12 English Market
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