Kombucha Market – Overview
Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on Global Kombucha Market Research Report- Forecast to 2023 that the market will demonstrate an exceptional CAGR % while achieving million dollar growth readily in the forecast period. Kombucha market holds huge growth potential in developed markets, particularly in the U.S. and other countries in European region.
Kombucha comes under fermented beverage and functional beverage category and with growing incidence of diseases, rising health and wellness trend along with growing demand for natural ingredients, Kombucha industry is expected to grow exponentially in near future. Supply side factors driving the growth of market include advancement in technology and improvement in product development practices; for instance, formulation technologies such as micro-encapsulation of ingredients and particle size reduction technology. Innovation is the engine of growth in Kombucha industry and key industrial players have been investing on R&D and innovation to gain competitive edge in terms of cost-leadership and integrated supply chain.
Strong macroeconomic indicators such as growing urbanization, changing lifestyle, rising disposable income, and increasing working class population coupled with growing consumer awareness, strong performance of fermented beverages industry, health benefits associated with fermented products, preference for weight management food has been creating a wave of demand for Kombucha tea. The “wellness-on-the-go” concept and flavor innovations has further boosted the demand of Kombucha. There has been surging demand from Millennial generation which creates growth opportunity for the market players. Major trends in the industry include use of herbal ingredients, organic spices, naural fruits, clean-label certification and fortification.
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Latest Industry Updates:
November 2017, Suja Life LLC has introduced Organic Kombucha and expanded its portfolio of organic, better-for-you juice drinks. The new product was offered in four flavor choices such as berry, peach, ginger, and green kombucha
- August 2017, Kevita, Inc. (Canada) expanded its Master Brew Kombucha line of kombucha teas and introduced two new flavors such as Roots Beer and Blueberry Basil
- November 2016, PepsiCo entered into an agreement with KeVita wherein it will acquire KeVita, a producer of fermented probiotic and kombucha beverages. The strategic move will allow PepsiCo to capture major market share in functional beverage (Kombucha) segment.
Kombucha Market – Competitive Analysis
With Kombucha segment gaining wide consumer appeal, market players are attracted to increase their investments in the industry to reap the benefits. Industrial players are focusing on expanding and diversifying their product portfolio along with flavor innovations in the new products. Most of the companies have been offering kombucha tea in various flavors including apple, berries, coconut-fruit blend, herbs & spices, and others. Existing market players have also focused on employing standard method to control the alcohol content in Kombucha and adhere to the government regulations.
With low entry barriers, Kombucha industry is high growth industry. Companies are rolling out their marketing budgets and extensively investing in product promotions, endorsements and developing new products. Expansion and new product development are the major strategies followed by the companies to maintain aa strong foothold and strengthen their market position. The key market players profiled in Kombucha Market are Millennium Products, Inc. (U.S.), Kevita, Inc. (Canada), Reed’s, Inc. (U.S.), The Hain Celestial Group (U.S.), Kosmic Kombucha (U.S.), Live Soda Kombucha (U.S.), Makana Beverages Inc. (U.S.), Nesalla Kombucha (U.S.), and Gt’s Kombucha (U.S.)
Kombucha Market – Segments
The global Kombucha market has been divided into category, type, distribution channel, and region.
- On The Basis Of Category: Organic and Conventional
- On The Basis Of Type: Regular and Flavored (Herbs and Spices, Fruits, flowers and Others)
- On The Basis Of Distribution Channel: Store based (Supermarkets/Hypermarkets, Convenience Stores, specialty stores, others) and non-store based (e-retailers)
- On The Basis Of Region: North America, Europe, Asia Pacific and ROW.
Kombucha Market – Regional Analysis
The global Kombucha market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global Kombucha market is highly dominated by North America as Kombucha is an ancient American drink and most of the market players operate in this region. Also, the established American trade organization for tea brewers, Kombucha Brewers International, is creating awareness of kombucha within the region. Emerging economies including Asia-Pacific and Middle East. In Asia-Pacific region, Australia, China & India holds huge growth potential. Also, Russia in Eastern Europe looks attractive for industry growth.
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