Inflight Advertising Market – Market Overview
The inflight advertising market has witnessed the advent of new technologies and techniques of advertising off late. Development of Inflight apps, Wi-Fi based entertainment systems, live television and e commerce platforms has enabled firms to aggressively advertise targeted customers. Interactive interfaces of display screens and live televisions expose passengers to the world of inflight advertising and abridging the gap between potential customers and advertisers.
In the current scenario, every industry has been impacted by the massive technology change that have occurred over the past decade. In case of airlines, about 70% of the companies have stopped offering printed media on-board or are planning to stop offering the print media in next 5 years. Thus, digital media and advertising techniques are expected to have a positive impact on the inflight advertising market, disguising advertisements in the form of entertainment and making potential customers more accessible to the firms.
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Inflight Advertising Market – Competitive Analysis
The global in-flight advertising market is characterized by the presence of many global, regional, and local vendors. The market is highly competitive with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and aftermarket service. It is crucial for the vendors to provide cost-efficient and high-quality in-flight advertising services, in order to survive and succeed in an intensely competitive market environment.
The growth of the market vendors is dependent on the market conditions, government support, and industry development. Thus, the vendors should focus on expanding geographically and improving services. Emirates Group (UAE), Panasonic Avionics Corporation (U.S.), IMM International (France), EAM Advertising LLC (U.S.), Maxposure Media Group (India), InterAir Media (U.S.), INK (U.K.), Global Onboard Partners (U.S.), Atin OOH (India), Zagoren Collective (U.S.), and Blue Mushroom (India) are the major companies in the market, which compete in terms of availability, quality, price, and technology. They primarily focus on the development of sophisticated In-Flight Advertising. Although the international players are dominating the market, regional and foreign players with small market shares also have a presence. The international players may strengthen their presence worldwide through acquisitions during the forecast period. It has also been forecast that improvement of the global economic scenario combined with efforts to enhance infrastructure in emerging nations, is fueling the market growth, thereby making it an ideal time to launch new In-Flight Advertising and increase the global market share.
Inflight Advertising Market – Segments
For the convenience of the report and enhanced understanding; the Inflight Advertising Market is segmented in to three key dynamics:
Segmentation by Product: Inflight magazines, Display Systems, Baggage Tags, In-flight Apps, and Others (Overhead Bins, Seatback Tray Tables, Boarding Passes, and Aircraft Wrap)
Segmentation by Aircraft Type: Business Aircraft and Passenger Aircraft.
Segmentation by Regions: Comprises Geographical regions –North America, Europe, Asia Pacific, Middle East and Africa, and South America.
Inflight Advertising Market – Regional Analysis
North America is the leading regions in the In-Flight Advertising market. The sheering existence of major in-flight advertising firms such as Global Onboard Partners and Zagoren Collective, in this region, combined with the availability of sophisticated technology to deliver in-flight advertisements through various mediums, result in this region being the leading region in the in-flight advertising. Therefore, in 2016, North America had an overall share of 33.53% of the inflight advertising market. Moreover, it is expected that approximately 10,000 aircraft would be in service in the region by 2035, which would create an opportunity for the major and prominent advertising companies of the region.
Research Methodology
The market values and forecast are derived using the Market Research Future (MRFR) research methodology, which includes secondary research, primary interviews, data triangulation, and validation from an in-house data repository and statistical modeling tools.
Secondary Research
In this process, data is collected from various secondary sources, including annual reports, SEC filings, journals, government associations, aerospace & defense magazines, white papers, corporate presentations, company websites, and paid databases.
Primary Research
In this process, both the demand- and supply-side parties are interviewed to extract facts and insights into the market forecast, production, trends, and projected market growth. Industry stakeholders such as CEOs, VPs, directors, and marketing executives across the value chain are approached to obtain key information.
Key Insights
- Market Sizing, Forecast, and Analysis: Detailed coverage of the market segment and sub-segments
- Regional/Country Trends and Forecast: Detailed analysis of the market in North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America, along with key countries in each region
- Market Dynamics Intelligence: Market drivers, opportunities, trends, restraints, Porter’s five forces, supply chain, and value chain analysis
- Technology Trends, Regulatory Landscape, and Patent Analysis Outlook
- Competitive Intelligence: Market share analysis, financial analysis, product benchmarking, and strategic developments including joint ventures, product launches, and mergers & acquisitions
- Regional attractiveness and related growth opportunities
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Table of Contents
1 Executive Summary
1.1. Market Attractiveness Analysis
1.1.1. Global Inflight Advertising Market, by Product
1.1.2. Global Inflight Advertising Market, by Aircraft Type
1.1.3. Global Inflight Advertising Market, by Region
2 Market Introduction
2.1. Market Definition
2.2. Scope of the Study
2.3. Market Structure
2.4. Key Buying Criteria
2.5. Market Factor Indicator Analysis
3 Research Methodology
3.1. Research Process
3.2. Primary Research
3.3. Secondary Research
3.4. Market Size Estimation
3.5. Forecast Model
3.6. List of Assumptions
Continued………
List of Tables
Table 1 List of Assumptions
Table 2 Major Patents Granted for Inflight Advertising (15 May 2010–15 May 2019)
Table 3 Product: Global Inflight Advertising Market, 2018–2025 (Usd Million)
Table 4 Aircraft Type: Global Inflight Advertising Market, 2018–2025 (Usd Million)
Table 5 Global Inflight Advertising Market, by Region, 2018–2025 (Usd Million)
Table 6 North America: Inflight Advertising Market, by Country, 2018–2025 (Usd Million)
Table 7 North America: Inflight Advertising Market, by Product, 2018–2025 (Usd Million)
Table 8 North America: Inflight Advertising Market, by Aircraft Type, 2018–2025 (Usd Million)
Continued………
List of Figures
Figure 1 Market Synopsis
Figure 2 Global Inflight Advertising Market: Market Attractiveness Analysis
Figure 3 Global Inflight Advertising Market Analysis, by Product
Figure 4 Global Inflight Advertising Market Analysis, by Component
Figure 6 Global Inflight Advertising Market Analysis, by Region
Figure 7 Global Inflight Advertising Market: Market Structure
Figure 8 Key Buying Criteria for Inflight Advertising Products
Figure 9 Research Process of Mrfr
Continued…….
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