Industrial journalist, TR Cutler recently welcomed Rachel Snyder as the newest and youngest member of the 8000+ member Manufacturing Media Consortium. Cutler shared, “As the newest member of the Manufacturing Media Consortium, Snyder writes about Gen Zers in manufacturing and can be read in Manufacturing Outlook and will be featured on several industrial podcasts.”
Snyder is currently studying Mass Communications at Boston University. As a Generation Z individual herself, Snyder has a unique understanding of the role of social media among her peers; her analysis examines how it impacts the lives, decisions, and actions of fellow Gen Zers. Instagram, Snapchat, and TikTok are more than resources but rather the answer to reaching her generation. These insights are vital for businesses to inspire, motivate, and engage Gen Z job applicants and employees. Traditional PR, messaging, tradeshows, job boards will simply be ignored by Gen Z thinkers according to Snyder.
Snyder noted, “It’s an honor to be a member of the Manufacturing Media Consortium founded by Thomas R. Cutler. Glad this prestigious group of editors and journalists understand speaking in the lexicon, vernacular, and information dissemination modalities are requirements to reach Gen Zers. Manufacturers and industrial leaders must recognize how to leverage the 20 hours per week the average Gen Zer spends on TikTok.” Snyder hopes to serve as a thought-leader and liaison to bridge the future workforce as Boomers age-out in favor of her generation.
About TR Cutler, Inc.
Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler is celebrating the 22-year anniversary of the Manufacturing Media Consortium.
Cutler has authored more than 8,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals. Cutler is the most published freelance industrial journalist worldwide, and nearly 5000 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.
Company Name: TR Cutler Inc.
Contact Person: Thomas R. Cutler
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Address:3032 S. Oakland Forest Dr. S-2803 Unit 2803
City: Fort Lauderdale
Country: United States