Introduction
According to a 2025 report on the Indoor Plants Market by Mordor Intelligence, the market is projected to grow from USD 13.12 Billion in 2025 to USD 15.81 Billion by 2030, recording a compound annual growth rate (CAGR) of 3.8% during the forecast period.
The indoor plants market is gaining traction globally as consumers increasingly prioritize wellness, home aesthetics, and environmental balance in indoor spaces. With rising urbanization and limited access to outdoor gardens, indoor plants have become a popular way to bring nature into homes and offices
Key Market Trends
Rising Urbanization and Space Constraints: With more people living in compact urban homes, indoor plants offer a simple and effective way to introduce greenery without needing outdoor space.
Growing Preference for Wellness and Air Quality: Consumers are increasingly aware of the health benefits of indoor plants, such as reducing stress and improving air quality, leading to higher demand.
Increased Adoption of Biophilic Interior Design: Interior designers and architects are incorporating plants into workspaces, homes, and hospitality areas to enhance emotional well-being and connection with nature.
Popularity of Low-Maintenance Plants: Succulents, cacti, and snake plants are gaining popularity due to their ease of care, especially among first-time plant buyers and busy urban dwellers.
Surge in Online Plant Retail: E-commerce platforms and plant delivery services have expanded the accessibility of indoor plants, with many brands offering doorstep delivery and care guides
Market Segmentation
By Plant Type
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Foliage Plants: These are among the most popular indoor plants, known for their lush green leaves and ability to purify the air. They are widely used in homes and offices due to their aesthetic and health benefits.
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Flowering / Ornamental Plants: Valued for their vibrant blooms, these plants are often used for decorative purposes. Seasonal demand increases during holidays and festive periods, boosting their retail turnover.
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Succulents & Cacti: Low-maintenance and drought-tolerant, these plants appeal to younger urban consumers and are ideal for apartments and indoor décor.
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Herbs & Edible Indoor Plants: These plants combine functionality and greenery, allowing consumers to grow edible herbs like basil, mint, and rosemary indoors. They are gaining popularity in kitchen gardens.
By Light Requirement
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Low Light (Shade-loving): Ideal for rooms with limited natural light, these plants include varieties like snake plants and pathos. They are common in urban apartments and office interiors.
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Medium / Indirect Light: Most indoor plants fall into this category, making it a dominant segment. These plants require filtered sunlight and are suited for living rooms and workspaces with ambient light.
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High / Direct Light: These plants thrive in bright areas near windows or sunlit patios. They are less commonly used indoors unless placed strategically with enough sunlight access.
By Product Form
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Potted Soil-based: The traditional and most widely used format, these products are popular in both retail and online channels. They require standard watering and care.
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Hydroponic / Water-based: These systems are growing in demand due to their soil-free nature and efficient water use. Often integrated with minimalistic or modern interior designs.
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Terrariums & Miniature Landscapes: Often used as decorative pieces, terrariums have found favor among gifting segments and are popular in urban homes and cafes.
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Smart Potted / IoT-enabled: A niche but emerging category, these products integrate technology to automate watering, lighting, and nutrient monitoring, appealing to tech-savvy consumers and those seeking convenience.
By End User
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Residential: This growth is driven by a rising trend in urban gardening, interior décor, wellness awareness, and the use of plants for air purification and aesthetic purposes.
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Commercial: The commercial segment is trailing in absolute size but is growing steadily, with a projected 6.21% CAGR over the forecast period
By Distribution Channel
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Offline (Brick‑and‑Mortar Retail): In 2024, the offline channel spanning garden centers, nurseries, home improvement/DIY stores, supermarkets/hypermarkets, and specialty boutiques accounted for approximately 50.6% of the total indoor plants market revenue.
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Online (E‑Commerce Platforms): While online sales still represent the minority share, they are the fastest-growing channel, projected to expand at a CAGR of around 10.6% through 2030.
By Region
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Asia-Pacific: Holds the largest share of global indoor‑plants revenue at approximately 35.75% in 2024.
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North America: The second‑largest regional market, at about 40%+ of global revenue in 2024.
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Europe: Accounts for over 30% of global market revenue in 2024, with stable growth trends and strong consumer interest across sustainability and home décor segments.
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South America (Latin America): Represents around 5% of global market revenue in 2024 (~USD 0.8 billion), with growth expected at ~6.4% CAGR up to 2031
Major Players
Costa Farms: A leading US-based grower and marketer of indoor plants, Costa Farms is known for its large-scale production, branded collections like Trending Tropicals®, and wide retail presence through big-box stores such as Walmart, Lowe’s, and Home Depot.
Dümmen Orange: Headquartered in the Netherlands, Dümmen Orange is a global leader in floriculture and plant breeding. It specializes in high-quality genetics, offering a vast portfolio of ornamental and indoor plant varieties to commercial growers worldwide.
Syngenta Flowers: A subsidiary of Syngenta Group, it focuses on breeding and distributing ornamental plants. Syngenta Flowers supplies high-performing varieties tailored to both professional growers and retail distribution networks across the globe.
LiveTrends Design Group: This company blends plant life with art and interior décor. Known for its unique, design-focused offerings, LiveTrends specializes in curated plant arrangements and seasonal collections for retail chains, merging aesthetics with nature.
IKEA (Indoor Greenery Line): IKEA integrates indoor plants into its home furnishing portfolio, offering affordable and stylish plant options. The brand’s wide global reach and focus on sustainable living have made it a key player in household greenery.
Conclusion
The global indoor plants market continues to grow steadily, supported by shifting lifestyle preferences, increasing urbanization, and rising awareness of the benefits associated with indoor greenery—ranging from improved air quality and mental well-being to aesthetic enhancement. As consumers prioritize wellness and sustainability within living and working environments, the demand for both live and low-maintenance plant options is expanding across residential and commercial segments.
Industry Research Reports
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North America Flowerpots Market: The North America Flowerpots Market is segmented by Type (Plastic, Ceramic, Wood, Fiberglass, and Others), by Application (Commercial, Residential, and Others), and by Region (United States, Canada, and the Rest of North America).
Get More Insights: https://www.mordorintelligence.com/industry-reports/north-america-flowerpots-market?utm_source=abnewswire
Europe Flower Pots Market : The Europe Flower Pots Market is segmented by Material (Terracotta, Plastic, Wood, and Other Materials), End User (Residential, Greenhouse and Container Farming, and Other End Users), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and Other Channels), and Region (Germany, France, United Kingdom, Italy, Russia, and the Rest of Europe).
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