The latest research study, titled “Indian Sanitary Napkin Market Report: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027,” The market size of sanitary napkins in India reached a value of US$ 618.38 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,185.02 Million by 2027, exhibiting a CAGR of 11.45% during 2022-2027.
Sanitary napkin refers to a thin pad manufactured from absorbent materials and consist of numerous layers of absorbent polymers, plastics and quilted cotton fabric that play a prominent role in feminine hygiene as they absorb menstrual blood during menstruation. Additionally, it also comprises four functional components, including absorbent structure, fluid acquisition layer, liquid impervious membrane and distribution component that is widely available in several sizes and shapes with varying absorption capacities.
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What are the Growth Drivers in Indian Sanitary Napkin (Pads) Industry? :
The growing awareness regarding menstrual hygiene among the masses majorly drives the market in India. This is supported by the increasing number of initiatives taken by the government, coupled with social media campaigns to aware individuals regarding female hygiene products. In recent years, the government has been partnering with several non-governmental and private organizations to popularize the usage of sanitary napkins, especially among rural and underprivileged women. This is further boosting the market growth across the country. Moreover, the development of low-cost products by leading manufacturers to diversify the product while expanding their consumer base is positively influencing the market in India.
Top Sanitary Napkin (Pads) Brands In India:
- Johnson & Johnson
- Emami, Ltd.
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What is the future of sanitary pads?:
Apart from this, the escalating number of working women is significantly supporting the market growth. Along with this, the rising female literacy is raising the awareness of menstrual health and hygiene and infections, such as urinary tract infections (UTIs). This, coupled with the increasing disposable income levels of females, is contributing to the growth. In addition to this, continual technological advancements, including the introduction of super-absorbent fiber technology and the absence of chemicals in sanitary napkins, are accelerating the demand for sanitary napkins. Furthermore, the growing spending on the development of promotions and marketing strategies is creating a positive market outlook in India. Also, the launching of organic products due to enhanced focus on sustainable development is propelling the market growth. Other factors driving the market further include easy product availability via online and offline organized distributed channels and affordability of sanitary napkins.
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Key Market Segmentation:
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
Breakup by Product Type:
- Disposable Menstrual Pads
- Cloth Menstrual Pads
- Biodegradable Menstrual Pads
Breakup by Region:
- Tamil Nadu
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