13 February 2019, India Tiling Adhesives & Grouts Market is estimated to reach USD 113 Million by 2024 at a CAGR of 8.7%. The expected growth is a result of increasing construction activities, high Foreign Direct Investments (FDI), and commercialization. Awareness of end-users, introduction of better performing construction chemicals, and rapid industrialization across the country are anticipated to further fuel the expansion. In addition, factors such as government initiatives pertaining to real estate and infrastructure segments and growing disposable income are expected to fuel the use of high quality construction chemicals such as tile adhesives, sealants, and grouts.
Builders and contractors have now realized the importance of using these construction chemicals for attaining better quality, long-lasting, and reliable infrastructures in spite of high cost. Furthermore, cementitious tile adhesives are now modified with new combinations to replace expensive polyurethane and epoxy combinations, which is expected to drive segment growth over the forecast period. While tile adhesives have certain properties such as high bond strength; flexibility; and shock, chemical, and impact resistance, normal cement is still used widely in India as a cheaper substitute.
The use of tile adhesives in the Indian construction industry is estimated to grow over the forecast period owing to rise in construction activities especially in the commercial sector. Government initiatives such as ‘Make In India’ and changes in investment policies where the government is allowing 100% FDI in real estate are expected to boost construction activities. This will positively impact demand for tile adhesives and grouts in India. These policies are expected to influence foreign investors to set up their subsidiaries in the country, which would fuel the commercial segment and boost the use of tile adhesives.
The sale of tiling adhesives through retail distribution channels is expected to grow due to increasing use of effective marketing techniques and product innovation strategies adopted by manufacturers. Major producers of tile adhesives and grouts have established long-term relations with retailers and have a great influence on channel partners to compete in this market. Online channels have also gained popularity and high amount of sales of tile adhesives takes place through these channels, which are managed by retailers to sustain in the India tiling adhesives and grouts market. Hence, sales through retail distribution channel are expected to grow during the projected period.
The Indian market is fragmented in nature with a large number of existing and emerging new players. Some of the major players in the India tile adhesives and grouts market include CHRYSO India Private Limited, Sunanda Speciality Coatings Pvt. Ltd., Fosroc, PERMA Construction Aids Pvt. Ltd. and Saint-Gobain India Pvt. Ltd. Emerging players and new international partnerships are driving growth for the Indian market.
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Competitors are taking strategic initiatives to increase their market share. Effective sales, marketing techniques and new product development are some of the key solutions to succeed in the Indian market. It is imperative for the major players to maintain long-term relations with consumers as well as distribution channel partners to sustain in the market.
Hexa Research has segmented the India Tiling Adhesives and Grouts Market report based on product, end user and distribution channel :-
Segmentation by Product
• Cementitious
• Epoxy
• Dispersion
• Tiling Sealants
• Others
Segmentation by End User
• Residential
• Commercial
Segmentation by Distribution Channel
• Direct
• Retail
Key Players Analyzed:
• CHRYSO India Private Limited
• Sunanda Speciality Coatings Pvt. Ltd.
• Fosroc
• PERMA CONSTRUCTION AIDS PVT. LTD.
• Saint-Gobain India Pvt. Ltd.
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