The global immunity boosting food products market size is expected to grow from $16.31 billion in 2019 to $22.76 billion in 2020 at a compound annual growth rate (CAGR) of 39.6%. The exponential growth is mainly due to the outbreak of COVID-19 that raised awareness about boosting immunity in the human body, to protect from being infected by the virus. The market is then expected to reach $24.02 billion in 2023 at a CAGR of 1.81%.
The increasing consciousness about health and fitness to live a healthier lifestyle will drive the immunity-boosting food products market. According to the Global Wellness Institute, in 2018, the global wellness market was valued at $4.5 trillion. According to the IHRSA (International Health, Racquet & Sportsclub Association), the health and fitness industry in the U.S. was valued at $30 billion in 2018. It has been growing by at least 3-4% annually for the last ten years. Also, the World Health Organization has declared the novel coronavirus (Covid-19) as a pandemic. A strong immune system is a key factor in the treatment of COVID 19 patients. This has resulted in an increase in the demand for immunity boosting products, thereby driving the immunity-boosting food products market growth.
According to immunity boosting food products market trends, instant immunity booster products are increasingly being used to boost immune function, which is used when under stress in the modern world. For instance, in January 2020, ZAND, the natural lozenge brand in health food stores known for herbal-based immune support, launched the first rapid immunity product, Immune Fast. This breakthrough new supplement delivers clinically approved immune support whenever and wherever- at work, the airport, school, large gatherings, etc. Thus, it is used on the spot to boost the immune system within two hours.
The high cost of raw materials and lack of awareness among people about the benefits of immunity-boosting products is hampering the growth of the immunity booster food products market. Nutrition care, which is an essential element of preventive health care, is simultaneously experiencing a major evolution in highly populous countries like India. There is a lack of awareness about immunity boosting food products in the swiftly growing middle-class population. On the other hand, the high cost of raw materials used in the manufacturing of immunity-boosting food products has a great impact on the price of the final product, which may render them a practical option only for the urban and rich population, thereby limiting the market growth.
The immunity boosting food products global market report is segmented by product type into herbs & spices, nuts & seeds, fruits & vegetables, dairy-based products, probiotics and prebiotics, and others. By form, the market is segmented into tablets, capsules, powder, liquid, and others. By distribution channel, it is segmented into store-based, and non-store-based.
Major players in the immunity boosting food products market are Danone SA, Nestle S.A., Blue Diamond Growers, Diamond Foods, LLC., Dole Food Company, Inc., Pinnacle Foods Corp., Olam International, Hines Nut Company, Fonterra Group Cooperative Limited, and Associated British Foods PLC.
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