In recent years, China’s manufacturing industry has gradually completed the transformation from leading in efficiency to leading in production, technology and service, and has formed a more significant industry advantage in global competition, so developing international market has become a new opportunity and new stage for many brands to develop themselves. DF Storage Battery, a global brand of Camel, chooses to promote high-quality product development by branding abroad, relying on the 5+ strategies of brand globalization, product service standardization, channel integration integration, development sustainability and category diversification, to improve quality, increase sales, improve service and enhance user stickiness, etc., and maintain strong development momentum.
Brand globalization: bright performance at home and overseas.
The predecessor of DF battery is Yangzhou Storage Battery Factory, which was established in 1966, and after it became a wholly-owned subsidiary of Camel Group in 2014, it created DF, a high-end battery brand for the whole world. Its products are exported to Europe, Australia, North America, the Middle East, Africa and other parts of the world, and the annual export volume is increasing year by year. In the past two years, while maintaining steady growth in the overseas market, DF battery has set its eyes on the middle and high-end market of domestic battery.
How to stand out among many brands and attract specific consumer groups, DF has chosen the business model of “battery flagship store” in the domestic market. In 2022, the first 12 DF flagship stores were opened in major cities across China. In the next 5 years, DF battery will also lay out 30,000+ flagship stores nationwide, striving to become a battery extreme delivery city operator covering both home and abroad.
Product service standardization: more “right” for specific consumer groups
As a best-selling brand in overseas market, DF battery specializes in producing two types of starter lead-acid batteries for automobiles and ships in China, Germany, Australia, and the United States, as well as the International Electrotechnical Commission standards, and the battery products cover many fields such as passenger cars, commercial vehicles, agricultural light trucks, parking air conditioners, ships, and tool machinery. Over the years, we have provided starter battery supporting services for Caterpillar, Yaxing Group, Geely Group, Shanghai Huapu Automobile, Anhui Ankai Bus, Jianghuai Bus, Mahindra Salt Tractor, Jiangsu Wode Group and other enterprises and brands, and the whole series of battery products can be adapted to many models in the market, especially in the middle and high-end models with a good reputation of high quality and high performance ratio.
DF covers the domestic auto aftermarket with the business model of flagship stores, which avoids the drawbacks of the past Chinese auto aftermarket brand authorization model, the traditional authorization & franchising over-emphasizing the influence of the brand and the implementation of standards, and not enough support for authorized stores, eligible fast repair stores, repair shops, chain stores, etc. can register as franchised retailers. Sales, will be more “to taste” specific consumer groups.
Channel integration integration: building brand competitive advantage.
In the lead-acid battery industry, Camelot Group’s production capacity, sales volume and market share can be said to be second to none in China. On-line, Camel has sales channels covering the whole network; off-line, Camel has more than 70,000 terminal service outlets all over the country.
DF battery is the representative of globalization of Camel Group. Through the comprehensive expansion of DF battery flagship store, this high-end brand will create a comprehensive online and offline service channel for battery sales and maintenance, which will play an irreplaceable role in enhancing brand awareness and influence, establishing a new image of “Chinese brand” in overseas markets and forming its own competitive advantages.
In the future, DF battery will also start close online cooperation with channels and platforms such as Jingdong, Tmall and Tuhu to carry out O2O mode and quickly serve the elite group of car owners.
Sustainable development: achieving a win-win situation for both development and environmental protection.
Camel Group is an enterprise with a national layout of automobile battery manufacturing and recycling. As a leading enterprise in Hubei Province in terms of recycled lead production capacity, the regulated recycling rate of Camel batteries reaches over 90%, far exceeding the national policy requirements.
Camelot Group has spent a lot of money to build DF Lead-acid Battery recycling plants for its six production bases, with an annual capacity of 860,000 tons of waste batteries, and has built a circular economy model of “battery production-sales-recycling-reuse” in the field of automotive low-voltage lead-acid batteries. The recycling economy model of “production-sales-recycling-reuse” has been established in the field of automotive low-voltage lead-acid batteries.
The batteries produced are sold to automobile OEMs, repair stores and end customers, and the old batteries are recycled while new batteries are provided, and the old batteries are then recycled into the recycling company for lead, which is used as raw material to continue the production of batteries. At present, Camel Group has basically achieved self-sufficiency in lead-acid battery main raw material “lead”, which has reduced the fluctuation of production cost and made great contribution to environmental protection. Relying on the green ecological industry chain of Camel Group, DF battery will also achieve a win-win situation of development and environmental protection.
Category diversification: sharing cross-border resources, leading the trend.
In October this year, DF Battery and Tencent launched a new brand advertising campaign with the theme of “speed and quality”. The creative advertising campaign, in a fashionable and dynamic atmosphere, achieves a deep fit between high-quality batteries and elite users.
With the strong R&D strength of Camelot Group, DF battery develops a full range of product lines for various car models and constantly upgrades and iterates on the series products. Even in the mid-to-high-end car segment, DF can still provide diversified battery products to meet the needs of more car owners who desire quality products. At the same time, DF battery will also introduce a diversified category model, expand more car matching and accessories business that meet the needs of elite car owners, and lead the industry trend with more new products.
We are moving towards globalization and embracing new markets. As a practitioner of globalization and an innovator of flagship stores, the 5+ strategy is steadily building a new blueprint for DF brand development, and the person in charge of DF brand said, “We promise to continue to contribute our wisdom and power to the good life of millions of car owners. It is foreseeable that, along with the completion of more and more DF flagship stores, the high-end battery market will definitely usher in a benign, healthy and sustainable development.
Tip: To learn more about DF Storage Battery, Please click https://camelbatt.com/
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Company Name: DF Storage Battery | Camel Group Co., Ltd.
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Phone: +86 027 5210 8948
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City: Wuhan
State: Hubei
Country: China
Website: https://camelbatt.com/