The global identity verification market is expected to grow at a compound annual growth rate (CAGR) of 14.9% from its estimated USD 10.9 billion in 2023 to USD 21.8 billion by 2028, according to MarketsandMarkets. The need to fight fraud, maintain regulatory compliance, and improve customer safety and trust is driving the market’s need for safe and effective identity verification solutions as online transactions and digital services become more common.
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By offering, the services segment to grow with the highest CAGR during the forecast period.
Identity verification involves various processes, such as document verification, biometric authentication, and identity proofing. Managing these processes in-house can be complex and resource-intensive for organizations. Outsourcing to service providers can streamline these processes and provide more efficient solutions. Many organizations prefer to outsource identity verification processes to specialized service providers due to their expertise and advanced technologies. This trend will likely continue, especially as regulations become more stringent, driving the demand for reliable identity verification services.
By type, the biometrics segment holds a larger market size during the forecast period.
Biometrics is driving significant growth in identity verification due to its unmatched security features, offering difficult-to-forge identifiers like fingerprints, facial features, and iris scans. Besides security, biometrics also enhance convenience, providing touchless and rapid verification, thus improving user experience and operational efficiency. Ongoing technological advancements in sensors, algorithms, and liveness detection further enhance the accuracy and reliability of biometric solutions. Regulatory requirements, especially for KYC/AML compliance, propel the adoption of biometric verification methods. Additionally, the expanding application of biometrics across various sectors like access control, mobile payments, border security, and healthcare is broadening its market reach. While biometrics leads the way, other identity verification segments like Knowledge-Based Authentication (KBA), document verification, and passive authentication demonstrate substantial growth potential.
By region, Asia Pacific will grow at the highest CAGR during the forecast period.
Key factors driving growth in the Asia Pacific (APAC) identity verification market include rapid digitalization and government initiatives promoting digital governance and eID. Countries like China, India, and Singapore are experiencing robust growth, with mobile-based verification and biometrics like facial recognition gaining significant traction. Government initiatives involve enhanced funding, regulatory guidelines to streamline the process, and eID initiatives across airports and public utilities.
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Unique Features in the Identity Verification Market
One of the most distinctive features in the identity verification market is the widespread use of biometric technologies such as facial recognition, fingerprint scanning, iris recognition, and voice identification. These methods provide a high level of accuracy and security by leveraging unique biological traits that are difficult to forge or steal. Recent innovations like liveness detection and 3D facial mapping further enhance the reliability of biometric verification.
Artificial intelligence and machine learning play a pivotal role in automating and improving the accuracy of identity verification processes. AI models are trained to detect fraudulent documents, analyze user behavior for anomalies, and assess risk in real time. This not only speeds up verification but also reduces human error, providing scalable and adaptive verification systems.
Modern identity verification solutions are designed to work seamlessly across multiple channels — web, mobile apps, call centers, and even in-person kiosks. This omnichannel approach ensures a consistent user experience and allows businesses to verify identities regardless of how users interact with them, which is particularly crucial in sectors like banking and e-commerce.
A unique aspect of many identity verification platforms is the use of Optical Character Recognition (OCR) to extract data from government-issued documents like passports, IDs, and driver’s licenses. Advanced systems also incorporate hologram and watermark detection to verify the authenticity of physical documents, adding another layer of fraud prevention.
Major Highlights of the Identity Verification Market
The identity verification market is experiencing significant growth, driven by rising concerns over data breaches, fraud, and regulatory requirements. Organizations across sectors like finance, healthcare, e-commerce, and travel are increasingly investing in digital identity solutions to secure operations, build trust, and comply with laws. The global market size is projected to expand rapidly, with double-digit CAGR expected over the next several years.
One of the strongest market drivers is the tightening of regulatory frameworks worldwide. Governments and regulatory bodies are enforcing stricter Know Your Customer (KYC), Anti-Money Laundering (AML), and data protection regulations. Companies are turning to identity verification solutions to meet these compliance mandates, avoid penalties, and ensure operational transparency.
The pandemic accelerated digital transformation, leading to an increased demand for remote onboarding and contactless verification solutions. Businesses are now prioritizing user-friendly, digital-first identity verification tools that eliminate the need for in-person checks, making the process faster, safer, and more accessible.
Advanced technologies such as artificial intelligence, machine learning, and blockchain are redefining the identity verification landscape. These innovations enable automated, real-time verification processes with high accuracy, supporting scalable and efficient identity management systems suitable for both small businesses and large enterprises.
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Top Companies in the Identity Verification Market
Experian (Ireland), LexisNexis Risk Solutions (US), Equifax (US), Thales (France), GBG (UK), TransUnion (US), Mastercard (US), Onfido (UK), Trulioo (Canada), Mitek Systems (US), IDEMIA (France), Jumio (US), HyperVerge (India), AU10TIX (Israel), Innovatrics (Slovakia), Intellicheck (US), Signicat (Norway), SecureKey Technologies (Canada), IDfy (India), IDMERIT (US), Veriff (Estonia), AuthenticID (US), TruNarrative (UK), Sumsub (UK), IDology (US), PassFort (UK), PXL Vision (Switzerland), Shufti Pro (UK), iDenfy (Lithuania), Berbix (US), Persona (US), Ekata (US), and HooYu (UK) are the key players and other players in the identity verification market.
LexisNexis Risk Solutions
LexisNexis Risk Solutions is a leading provider of identity verification solutions tailored to meet the needs of businesses across various industries. LexisNexis Risk Solutions’ identity verification solutions are designed to streamline operations, mitigate risk, and build customer trust. Their comprehensive offerings empower businesses to authenticate identity documents, analyze identity data for suspicious patterns, and comply with regulatory requirements related to identity verification and customer due diligence. By leveraging innovative technologies such as biometric authentication and machine learning, LexisNexis enables businesses to enhance security, prevent fraud, and maintain compliance while delivering seamless and frictionless customer experiences. Overall, LexisNexis Risk Solutions’ identity verification solutions are crucial in helping businesses navigate the complex landscape of identity verification and risk management.
Equifax
Equifax’s identity verification solutions encompass various offerings, including identity authentication, fraud detection, compliance solutions, and consumer identity management. Through a combination of traditional identity verification methods and advanced technologies such as biometric authentication and machine learning, Equifax enables businesses to verify the identities of individuals with confidence and efficiency. Their solutions help organizations streamline customer onboarding processes, prevent identity fraud, and ensure compliance with regulatory requirements such as KYC and AML regulations.
Equifax’s identity verification solutions cater to various industries, including financial services, insurance, healthcare, retail, and government. These solutions empower businesses to make informed decisions, mitigate risk, and enhance customer trust and satisfaction. Equifax’s comprehensive approach to identity verification encompasses not only the verification of identity documents and biometric traits but also the analysis of vast data sets to detect fraudulent activities and suspicious patterns. By leveraging Equifax’s expertise and resources, organizations can strengthen their security posture, improve operational efficiency, and drive sustainable growth in an increasingly digital and interconnected world.
Thales
Thales, headquartered in France, is a major player in the Identity Verification Market. Thales offers comprehensive Identity Verification solutions that leverage advanced technologies such as biometrics, artificial intelligence, and cryptography to secure digital identities and transactions. Their offerings include identity verification platforms, document authentication solutions, and biometric authentication systems, designed to help organizations prevent fraud, enhance security, and streamline user authentication processes. With a focus on reliability, scalability, and regulatory compliance, Thales’s Identity Verification solutions cater to various industries, including finance, government, healthcare, and telecommunications, enabling them to build trust and confidence in digital interactions while ensuring data privacy and protection. Trusted by governments, enterprises, and service providers worldwide, Thales plays a vital role in enabling secure and seamless identity verification in the digital age.
Experian
Experian provides comprehensive Identity Verification solutions that utilize a combination of data analytics, machine learning, and biometric technologies to verify the identities of individuals and prevent fraudulent activities. Their offerings include identity verification platforms, document authentication services, and identity risk assessment tools, tailored to meet the needs of various industries, including finance, healthcare, retail, and government. Experian’s solutions enable organizations to enhance security, streamline customer onboarding processes, and comply with regulatory requirements, while providing a seamless user experience. Trusted by businesses and institutions globally, Experian is at the forefront of innovation in identity verification, helping organizations build trust, mitigate risks, and protect against identity theft and fraud.
Onfido
Onfido offers AI-powered identity verification solutions that enable businesses to verify the identities of their customers remotely and securely. Their platform utilizes advanced facial recognition, document analysis, and biometric technologies to verify identity documents, detect fraudulent activities, and ensure regulatory compliance. Trusted by leading organizations worldwide, Onfido’s solutions provide a seamless and frictionless onboarding experience for users while helping businesses prevent fraud, reduce risk, and enhance trust. With a focus on innovation and security, Onfido continues to lead the way in identity verification, empowering businesses to verify identities accurately and efficiently in an increasingly digital world.
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