Identity and Access Management Market Recent Trends, Size, Share, Future Growth, Applications and Driving Factors To 2030

Identity and Access Management Market Recent Trends, Size, Share, Future Growth, Applications and Driving Factors To 2030
Microsoft (US), Ping Identity (US), IBM (US), Okta (US), Oracle (US), SailPoint (US), Saviynt (US), CyberArk (US), Thales (France), Akamai Technologies (US), OpenText (Canada), Entrust (US), Duo Security (US), HID Global (US), Evidian (France), RSA Security (US).
Identity and Access Management (IAM) Market by Technology [Access Management, Identity Governance & Administration (IGA), Privileged Access Management (PAM)], Type (Workforce, CIAM, B2B), Identity Type, Deployment Mode, Vertical – Global Forecast to 2030

The Identity and Access Management (IAM) Market is expected to expand at a compound annual growth rate (CAGR) of 10.4% from USD 25.96 billion in 2025 to USD 42.61 billion by 2030. By enabling businesses to enforce safe, context-aware authentication across all users and devices, the increasing use of zero-trust architectures and AI-powered access controls is opening up new possibilities. Concurrently, the emergence of cloud migration and hybrid work models is pushing businesses to deploy scalable IAM systems that facilitate centralized governance and smooth remote access. The need for flexible, interoperable IAM platforms that guarantee secure enterprise-wide access while boosting productivity, compliance, and operational efficiency is being fueled by these convergent trends.

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By offering, services segment to register higher CAGR than solutions segment during forecast period

The services segment is projected to witness a higher growth rate than the solutions segment, driven by the increasing complexity of enterprise IT environments, hybrid deployments, and the need for expert-led IAM management. Organizations are increasingly leveraging managed services, consulting, and implementation support to ensure secure, scalable, and compliant access governance. The rising adoption of cloud and hybrid infrastructures, along with the evolution of cybersecurity threats, has accelerated demand for services that provide continuous monitoring, identity lifecycle management, and risk-based access controls. Enterprises across BFSI, healthcare, government, and IT & ITeS sectors are adopting IAM services to enhance operational efficiency, improve security posture, and maintain compliance with stringent regulatory standards.

By type, B2B IAM segment to exhibit highest CAGR during forecast period

The B2B IAM segment is projected to witness the highest growth rate in the IAM market, as enterprises increasingly require secure and scalable identity management for their business partners, suppliers, distributors, and external stakeholders. As digital ecosystems grow more interconnected, organizations must ensure seamless yet controlled access to shared applications, APIs, and data. B2B IAM platforms enable the centralized management of partner identities, automated onboarding, granular access controls, and continuous monitoring, which are critical for reducing security risks across extended supply chains. The rise of zero-trust adoption, API-driven integrations, and federated identity models further accelerates the need for advanced B2B IAM capabilities. As businesses prioritize secure collaboration and compliance across expanding partner networks, the B2B IAM segment is poised for the fastest growth in the IAM market during the forecast period.

By region, North America to hold largest market share during forecast period

North America is estimated to hold the largest share of the IAM market due to its advanced IT infrastructure, extensive cloud adoption, and strong emphasis on secure digital operations. Organizations across public and private sectors are proactively deploying IAM solutions, propelled by evolving compliance mandates, stringent data privacy regulations, and the imperative to protect critical information from escalating cyber threats. The rising frequency of sophisticated cyberattacks and insider risks has accelerated investments in scalable, centralized, and intelligent access management platforms. Furthermore, widespread adoption of AI-powered identity analytics, privileged access management, and adaptive authentication has solidified the region’s position as a global leader in IAM.

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Unique Features in the Identity and Access Management Market

Modern IAM solutions embed zero-trust principles — never trust, always verify. Instead of perimeter-based access, identities and devices are continuously evaluated (device posture, network, location, behavior) and access is granted dynamically for each request.

Passwordless flows (FIDO2, WebAuthn, passkeys) combined with biometric options (face, fingerprint) reduce phishing and credential theft. These methods improve UX while shifting authentication to stronger cryptographic proofs stored on devices or platform authenticators.

Adaptive MFA uses contextual signals (user risk score, geolocation, time, device health, app sensitivity) to step up or reduce authentication friction. This balance improves security without needlessly annoying legitimate users.

SSO and federation protocols (SAML, OIDC, OAuth2) let organizations connect users across apps and partners with centralized policy. Federation reduces credential sprawl, simplifies onboarding, and supports B2B and B2C identity use-cases.

Major Highlights of the Identity and Access Management Market

Organizations are accelerating adoption of zero-trust IAM frameworks as perimeter security becomes obsolete. IAM sits at the core of this transition, enabling continuous verification, identity-based segmentation, and risk-adaptive access across hybrid and multi-cloud environments.

The market is witnessing strong demand for passwordless authentication powered by FIDO2, passkeys, and device-based biometrics. Enterprises are adopting these methods to combat credential theft, reduce authentication fatigue, and streamline access experiences for employees and customers.

As workloads move to AWS, Azure, and Google Cloud, IAM platforms are expanding their cloud-native capabilities. Cloud Infrastructure Entitlement Management (CIEM), unified identity policies, and automated provisioning across cloud environments are major growth drivers.

Vendors are merging Identity Governance & Administration (IGA), Privileged Access Management (PAM), and Access Management into a single platform. This consolidation simplifies operations, improves visibility, and enables organizations to enforce least-privilege across all user types and systems.

Enterprises are prioritizing CIAM to deliver secure and seamless digital onboarding, frictionless login, consent management, and personalized experiences. This is driven by e-commerce expansion, app modernization, and increasing regulatory requirements for data privacy.

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Top Companies in the Identity and Access Management Market

The IAM market is led by some of the globally established players, such as Microsoft (US), Ping Identity (US), IBM (US), Okta (US), Oracle (US), SailPoint (US), Saviynt (US), CyberArk (US), Thales (France), Akamai Technologies (US), OpenText (Canada), Entrust (US), Duo Security (US), HID Global (US), Evidian (France), RSA Security (US), Avatier (US), ManageEngine (US), SecureAuth (US), EmpowerID (US), Simeio (US), One Identity (US), FusionAuth (US), Auth0 (US), IDnow (Germany), Zuora (US), Signzy (India), Civic Technologies (US), Trusona (US), Beyond Identity (US), Delinea (US), Optimal IdM (US), Netwrix (US), Aquera (US), Cerby (US), Traxion (Netherlands), Radiant Logic (US), Elimity (Belgium), Oleria (US), Veza (US), Bravura Security (Canada), Fischer Identity (US), Lumos (US), Omada (Denmark), OpenIAM (US), Pathlock (US), Tuebora (US), and Rippling (US). Market players have adopted various strategies, including developing advanced products, forming partnerships, entering into contracts, expanding their operations, and making acquisitions, to strengthen their position in the IAM market. The organic and inorganic strategies have enabled market players to expand globally by providing advanced IAM solutions and services.

Microsoft is a leading American multinational technology company that provides software, cloud computing, and cybersecurity solutions to enterprises worldwide. Operating in over 190 countries with a workforce of more than 220,000, the company focuses on secure cloud services, identity governance, and access management to enable digital transformation at scale. Within the IAM market, Microsoft delivers comprehensive offerings through its Azure Active Directory (Azure AD) platform, integrating MFA, SSO, conditional access, and identity protection to ensure secure and seamless access management. In 2025, Microsoft expanded its Entra suite to enhance decentralized identity capabilities and support compliance with global privacy regulations, strengthening secure access across hybrid and multi-cloud environments. Its IAM solutions cater to industries such as finance, healthcare, government, and retail, bolstering organizational security, regulatory compliance, and user trust worldwide.

Ping Identity is a prominent American software company specializing in identity and access management solutions for enterprises globally. Operating across multiple regions with a strong focus on cloud and hybrid deployments, the company delivers secure, scalable, and intelligent IAM capabilities that enable organizations to protect digital identities and ensure seamless user experiences. Within the IAM market, Ping Identity delivers advanced IAM capabilities through its PingOne and PingFederate platforms, leveraging AI-driven risk analytics, adaptive access policies, and seamless integration with cloud and on-premises applications to protect enterprise identities. In 2025, Ping Identity expanded its AI-driven adaptive authentication and API security features to enhance real-time risk detection and support zero-trust frameworks across diverse industries. Its tailored IAM offerings serve sectors including finance, healthcare, retail, and technology, reinforcing enterprise security, regulatory compliance, and trusted digital interactions worldwide.

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