Summary

“ICT Investment Trends in Small Enterprises“, presents the findings from a survey of 1,073 small enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how small enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that enterprises are investing in, including enterprise applications, security products, IoT, and cloud computing. The survey also highlights the approach to purchasing technology adopted by small enterprises. Through Globaldata’s survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to small enterprises.

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Companies mentioned

Adobe

Microsoft

IBM

ADP

Allscripts Healthcare

Dell

McAfee

Kaspersky

Cisco

Intel

Google

Amazon Web Services

Small enterprises have been investing in various technologies in order to improve their market reach and reduce their capital and operational costs, which reflects in their investment strategies, with a majority of respondents willing to increase their ICT budget.

In particular, it provides an in-depth analysis of the following –

– How ICT budgets are set to change in 2017 in terms of their overall size

– Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting

– Distribution of ICT money in areas such as the networks, applications, service desk, and data centers

– Which ICT functions small enterprises are interested in outsourcing

– Small enterprises’ investment priorities based on their budget allocations across core technology categories such as enterprise applications, security products, IoT, and cloud computing

– Factors that are influencing small enterprises’ investments in each technology category

– How small enterprises’ IT budgets are currently allocated across various segments within a technology category

– Small enterprises’ distribution of their ICT budget across various segments within a technology category

– Vendor satisfaction ratings for various core and advanced technology categories

– Insight into small enterprises’ preferred buying approaches

– Business objectives that small enterprises are looking to achieve through their IT investment strategies

– Factors that are influencing small enterprises’ decisions to select an ICT provider

Scope

– Small enterprises are focusing on creating better business opportunities, reducing costs, and improving their internal processes and go-to-market strategy. As evident, GlobalData’s survey finds that 56% of small enterprises are planning to increase their total ICT budget in 2017.

– The survey further finds that small enterprises are keen on adopting cloud solutions.Enterprises are planning to allocate 35% of their cloud budget to software as a service (SaaS), 34% to infrastructure as a service (IaaS), and 31% to platform as a service (PaaS) in 2017.

– The survey finds that 61% of small enterprises are outsourcing their IT infrastructure function, while 25% of enterprises are planning to keep their management function in-house.

Reasons to buy

– Understand how the small enterprises’ ICT landscape is set to change in 2017 to prioritize your target market

– Comprehend how ICT money are being allocated by small enterprises in specific geographies and verticals to improve your market penetration

– Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

– Realign your sales initiatives by understanding the current strategic objectives of small enterprises

– Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories enterprise applications, security products, IoT, and cloud computing)

– Prioritize your focus areas by understanding which factors are influencing small enterprises’ decisions when selecting an ICT provider

– Understand the changes in customers’ priorities and identify the business objectives that small enterprises are looking to achieve through their ICT investment strategies.

Table of Content: Key Points

Key findings

Key implications for vendors

Executive summary

Survey demographics

ICT budget changes

ICT budget allocation by core technology area

Hardware budget breakdown

Software budget breakdown

Third-party IT services expenditure

Communications expenditure

Cloud computing budget

ICT budget allocation by function

Outsourced IT functions

ICT investment priorities and vendor satisfaction

Enterprise applications

Security products

Internet of Things (IoT)

Cloud computing

Business objectives influencing IT investment strategy

ICT provider selection

Key decision makers for purchasing technology

…Continued                             

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