Hily, the dating service that stands for quality communication, says 82% more people have been using its app on weekdays since mid-March. The number of active daily users on weekends has also risen by 65%.
Hily reports that due to the lockdown, people swipe more and communicate more on the app. They also show more initiative when it comes to making the first steps. The stats prove these statements: during the lockdown, every user got on average 23% more matches, and send 26% more messages.
“Online dating is not just the fastest way to meet new people anymore; it’s the only safe way to do it during our new normal. That’s why lots of people changed their expectations towards dating apps. As a consequence, the whole industry is changing.
Singles wouldn’t rush into going out; they have time now, so they can afford to be pickier. The pandemic moved the focus away from “I’ve got to find someone fast” closer to “I want to find someone I’d still like to meet after the pandemic fades away,” says Jake Vygnan, Hily’s co-founder.
Jake believes pandemic has made online dating more personal “since it’s replacing face-to-face communication right now.” That’s why video features on the app are also on the rise. Since the beginning of lockdown, an average active user has been posting 63% more stories and viewing the stories of other people 52% more often. Also, singles are showing more interest in virtual dating.
More than half of Hily users say they would love to go on a video date. 17% went on one or more virtual dates and would do that again. Nearly a third of singles believe they would rather wait and go on a real one.
Hily (an acronym for “Hey, I like you”) has been on the market since 2017 and now has more than 17 million users worldwide. Hily is a regular name on SensorTower top-grossing dating apps ratings.
Hily’s main focus is communication between its users. It continually introduces features that can help everybody start memorable conversations that can lead to something great.
In May, Hily launched video calls to bring singles together in times of social distancing.