2020 was a year unlike any other for small businesses. Covid-19 provided an abundance of obstacles for business owners, leaving many with no other choice than to shut down permanently. Others were required to shut down temporarily in response to shelter-in-place orders with one of them being the barber shop, Artisan Barber.
The premium barber shop in NYC closed for a complete quarter at the start of the pandemic and its founder, Charlie McCoy quickly had to come up with new methods to generate revenue. In this strategy McCoy incorporated new marketing techniques, looked into government funding and relied on the loyal clients of the best barbers in NYC to help them ride out the wave.
So as to not drain the business’ funds while closed, McCoy had to cut a few expenses that were not fully necessary at the time and that included services and salaries. Additionally, local government city loans, grants and the creation of a GoFundMe page helped Artisan Barber gain back a lot of the revenue it lost during the quarter.
Additionally, aside from the haircare services Artisan Barber provides, it also sells its own line of hair products. While the business was closed, McCoy increased the product inventory so as to be able to sell more online. So, while clients were not going to the best men’s hair salon in New York City, they were still generating revenue for the business through e-commerce sales.
What also helped Artisan Barber make it through 2020 without having to shut down permanently was the consistent content with their clientele. Many other small businesses took this route as well by crafting monthly newsletter emails to their clients as well remaining active on social media with interesting content that would appeal to them. In the case of Artisan Barber, the content ranged from at-home haircuts to learning how to do a beard trim.
These tactics are what aided Artisan Barber in making it to 2021. These are also strategies that are still practiced at the Manhattan salon today as the climate the world is currently living in is still an uncertain one. With these new tactics in place at Artisan Barber, the barber shop is undoubtedly prepared for any future obstacles that could come.
Book with the barbers at Artisan Barber by visiting http://www.artisanbarber.com or by calling 917-388-2054.
Company Name: Artisan Barber
Contact Person: Media Relations
Email: Send Email
Phone: 1 917-388-2054
Address:1728 2nd Ave
City: New York
State: New York 10128
Country: United States