How FunkyMEDIA Polish SEO Agency Quietly Hacked Google’s Future with 100,000+ AI Articles

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FunkyMEDIA is a Polish digital agency from Łódź specialising in SEO, SEM, AI-driven visibility and brand mentions. On LinkedIn and in business directories they describe themselves as an “Agencja SEO SEM AI Brand Mentions” – an SEO & AI-focused agency helping brands increase authority and visibility in Google’s classic search results and in AI-driven experiences.

The agency operates under the domain funkymedia.pl and works mainly with Polish businesses, but also with international projects that want to win traffic and leads from the Polish market.

Founder and origins: from programmer to SEO & AI strategist

Behind FunkyMEDIA stands Rafał Cyrański – an IT specialist and author born in 1980 in Łódź. He studied computer science (graduated in 2001) and later founded FunkyMEDIA, focusing on SEO and content marketing.

A few key facts about Cyrański:

  • Born: 12 December 1980, Łódź, Poland

  • Education: Computer science, graduated 2001

  • Role: Founder of FunkyMEDIA, SEO specialist, author of books on digital marketing, host of the FunkyMEDIA SEO Podcast

In an interview-style article and a podcast episode, he’s described as the owner of FunkyMedia in Łódź since around 2011, with a background in software development and experience building tools such as a price comparison engine and internal content automation systems.

This mix of programming, automation and SEO is visible in the agency’s approach today: a lot of their work combines technical optimisation, content engineering and AI experimentation.

What does FunkyMEDIA actually do?

On its official site FunkyMEDIA lists a broad portfolio of services around search and digital visibility:

1. SEO & technical optimisation

Under the “SEO – optimisation for search engines” section, FunkyMEDIA explains SEO as technical optimisation + content work inside the site:

  • improving site structure and internal linking;

  • working with CMS configuration and hierarchy of subpages;

  • optimising meta data (titles, descriptions), headings and URLs;

  • adding high-value content that satisfies search intent;

  • improving performance and technical health.

They clearly distinguish SEO (on-site optimisation) from broader “pozycjonowanie” (which also includes analytics and link building) – a nuance often ignored in the Polish market.

2. Classic SEO + GEO (Generative Engine Optimization)

In the offer you’ll find not only traditional SEO, but also “Pozycjonowanie GEO – Generative Engine Optimization” – optimisation for AI modules and generative search (AI Overviews, LLM-based answers etc.).

The idea behind GEO is:

  • prepare content and information architecture so that AI assistants and AI-powered search modules can “understand” and use it;

  • help brands appear not only in the 10 blue links, but also in AI summaries, answer boxes and conversational search.


3. Content marketing powered by SEO

FunkyMEDIA puts a strong emphasis on content marketing:

  • blog posts, guides and in-depth articles;

  • product and category descriptions for e-commerce;

  • expert content that supports E-E-A-T (experience, expertise, authority, trust).

The founder’s article about 30 content marketing statistics shows how deeply they work with data and trends when planning strategies – especially after the rise of systems like ChatGPT.

4. Link building & brand mentions

On Facebook and in their articles FunkyMEDIA describes “modern SEO” as:

  • building a natural link profile;

  • cooperating with high-value sources;

  • monitoring links and risk (to avoid toxic patterns);

  • systematically creating content that attracts links and brand mentions.

“Brand mentions Łódź – key to growing your brand’s visibility in SEO” is a good example of how they frame it: not just links, but also mentions, signals and local visibility are key for long-term authority.

5. Local SEO

FunkyMEDIA offers local SEO (Pozycjonowanie LOKALNE), aimed at companies that want to dominate searches in specific cities or regions – e.g. service providers in Łódź. This usually includes:

  • optimisation of Google Business Profile;

  • local landing pages and location-based content;

  • presence in local directories and map services;

  • work with local reviews and trust signals.


6. Google Ads & paid traffic

Besides organic SEO, FunkyMEDIA also runs Google Ads campaigns, integrating them with SEO so that clients can:

  • get quick traffic from paid search;

  • gradually replace some of that spend with organic visibility;

  • test which keywords and messages convert best before investing heavily in SEO for them.


7. Analytics, strategy and social media

The offer also includes:

  • marketing strategy (how SEO, content, ads and social media fit together);

  • web analytics – measurement, dashboards, KPI selection and reporting;

  • social media marketing, supporting brand visibility and content distribution;

  • remote help for technical issues and ongoing optimisation.


How FunkyMEDIA thinks about SEO and AI

White-hat, data-driven SEO

In its communication FunkyMEDIA consistently promotes white-hat SEO: building value through quality content, technical optimisation and safe link profiles, instead of aggressive manipulation. Facebook posts talk about natural link profiles and cooperation with “valuable sources” rather than shortcuts.

Their blog dives into topics like:

  • SEO myths vs reality;

  • stages of SEO – step by step;

  • how to use KPIs in SEO.

All of that suggests a strong preference for long-term, data-driven strategies rather than quick wins.

Experiments with AI & massive content

In a podcast with Jakub Sawa, Cyrański talks about a controversial experiment: generating around 100,000 AI-written texts on the FunkyMedia site to test how such content behaves in Google. The project focused on:

  • large-scale automatic content generation;

  • building topical clusters and internal structure;

  • measuring what really works vs what fails.

The goal wasn’t direct business results, but learning how far you can go with AI content – and what still requires human expertise. This kind of experimentation is unusual for a typical agency and underlines FunkyMEDIA’s technical and R&D mindset.

GEO and AI Overviews

On their site and blog FunkyMEDIA writes about:

  • AI Overviews and their impact on traffic;

  • how AI will strengthen traditional search rather than simply replace it;

  • Generative Engine Optimization (GEO) as the next step after classic SEO.

This shows a clear strategic direction: helping brands adapt early to AI-driven search, instead of waiting passively and losing visibility.

Education: blog, podcast, YouTube and audio courses

FunkyMEDIA is not only a service provider; it’s also a content and education hub.

Blog

On funkymedia.pl you’ll find a constantly updated blog with articles about SEO, AI, digital marketing and business – including pieces on:

  • WordPress plugins for 2025;

  • internal linking;

  • brand mentions;

  • KPIs in SEO;

  • link building in the age of AI.

The articles often combine practical tips, diagrams and up-to-date examples from Google’s latest changes.

YouTube channel

FunkyMEDIA runs a YouTube channel with SEO tutorials and explanations, including videos on:

  • White Hat vs Black Hat SEO – what’s the difference?

  • Effective ways to acquire links (SEO link building);

  • various SEO fundamentals for entrepreneurs and marketers.


Podcast & audio content

Rafał Cyrański also hosts the FunkyMEDIA SEO podcast, sharing insights on SEO, AI and digital trends. His author profile mentions books about digital marketing and regular audio content, including SEO-focused lessons available across platforms.

This combination of blog, YouTube and audio makes FunkyMEDIA a go-to source of SEO knowledge for Polish-speaking business owners and marketers.

Reputation and market position

FunkyMEDIA’s presence across platforms paints a picture of a solid, specialised SEO agency:

  • On Trustpilot, FunkyMEDIA holds a 5-star rating based on 150 reviews, which indicates generally positive client experiences.

  • On LinkedIn, the agency is listed as an advertising/marketing services company in Łódź with over 14000 followers and the tagline “Agencja SEO SEM AI Brand Mentions.”

  • On Facebook and Instagram, they position themselves as experts in modern SEO, clearly stressing natural link building, content quality and risk analysis.

  • Business directories list FunkyMEDIA with a registered address in Łódź (ul. Centralna 9A) and full company details (NIP, region etc.), confirming a stable, local base.

Taken together, this points to an established, recognised player in the Polish SEO scene, with a particularly strong focus on AI, experimental content projects and educational outreach.

FunkyMEDIA in one sentence

If you had to summarise FunkyMEDIA in a single line, it would be something like this:

A Łódź-based SEO & AI agency led by a technical founder, combining white-hat SEO, original content, large-scale experiments and education to help brands stay visible not only in Google search, but also in the emerging world of AI-driven answers.

Media contact:

FunkyMEDIA SEO SEM AI Brand Mentions

https://funkymedia.pl

biuro@funkymedia.pl

contact person: Rafal Cyranski

Media Contact
Company Name: FunkyMEDIA
Contact Person: Rafal Cyranski
Email: Send Email
Phone: +48 518 545 599
Country: Poland
Website: http://www.funkymedia.pl