Pet Care E-commerce Market Growth & Trends
The global pet care e-commerce space is anticipated to be worth USD 54.95 billion by the year 2027, advancing at a healthy CAGR of 11.3% during this period, according to a recent report by Grand View Research, Inc. With pet adoption cases witnessing a continued rise throughout the world, and people also becoming more open to adopting other animals besides cats and dogs, the pet care segment has increasingly shown diversification in terms of food and other care and maintenance products. Combined with the convenience offered through online channels, the industry has grown by leaps and bounds over the past few years.
The rapid smartphone and consumer electronics proliferation across the world in recent years has provided a fillip to e-commerce platforms, with purchases now only a click away from the user. The use of social media platforms such as Twitter and Facebook have made it easier for brands to advertise their products and offerings, thus leading to market growth. According to a blog published by Big Commerce, 43% of the global shoppers research the desired products on these platforms. Additionally, the US Department of Commerce stated that in 2019, consumers spent USD 601.75 billion online, which provides a large avenue for growth to pet care product manufacturers. Manufacturers are offering different product lines to users to suit the pet’s needs, which may potentially lead to multiple product buys, which has been a major factor influencing market growth.
Pet owners have transitioned from ‘ownership’ to ‘parenting’, which implies taking care of the pets as a part of the family. As per the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA), 85 million families in the US own a pet, with cats and dogs bringing up the majority of these numbers, while fish and birds are also showing a gradual increase in popularity. This is reflected in the expenditure on pets, with the spending increasing from USD 48.35 billion in 2010, to an estimated USD 75.38 billion in 2019. Thus, the industry for pet care products has witnessed a drastic growth, and now particularly in the e-commerce segment.
The market has been broadly classified on the basis of animal type, product and region. In terms of animals, the canine and feline segments have dominated the market and will continue to maintain their position in the coming years; the others segment comprises of birds, fishes and small reptiles, many of them can be exotic, and thus require better care, thus increasing the expenditure. In terms of product, the market is segmented into food, grooming products and medication supplies, among others. According to the APPA’s 2019-2020 National Pet Owners Survey, an average pet owner spends USD 73 and USD 43 for dog and cat grooming products per year, while in terms of food and treats, the spending is USD 335 for a dog and USD 286 for a cat. Other areas of spending include vet visits, toys and vitamins, which also cost a significant amount of money to pet owners.
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Trends and Developments:
- According to data from Stackline, ShipHero and Attentive, pet revenue has seen drastic growth during the coronavirus period, advancing by 63%. Out of these, cat and dog foods have shown the highest growth, at around 160% each. The online channels have witnessed a drastic increase in terms of popularity and usage over the past 5-6 years, and a blog by Common Thread Collective stated that availing of e-commerce platforms is mainly governed by convenience, minimal shipping costs, wide range of products, and ease of price and feature comparisons. All these factors are expected to gain further importance in coming months, thus strengthening the online segment.
- E-commerce platforms will also show a greater push towards promoting sustainable products for pets, in keeping with the sustainability trends being observed in every other sector. A European Sustainability survey carried out among pet parents a few months back found that 60% of the participants preferred that the pet companies be sustainable, and be transparent in this regard. Companies such as Northwest Naturals, Beco Bowl, Ruffwear and West Paw Design are leading examples in putting out sustainable offerings for pets. More and more sustainable brands are jumping on the online bandwagon, which is expected to offer more opportunities for market growth.
- The impact of the COVID-19 pandemic has had a very positive impact on the online retail and e-commerce segment in the past 5-6 months. The implementation of lockdowns and social distancing measures has meant that people are not able to visit stores in order to buy products, which has also held true for the pet care space. Pet food and other supplies have witnessed a boost in sales on various e-commerce platforms, with Chewy Inc. reporting a 46.0% rise in the sales for the first quarter of 2020. Many countries are expected to follow government rules and policies to contain the pandemic, with one of them being limited visits to malls, veterinarians and retail stores. This will act as a major driver for the market growth in the near future.
- Walmart announced the launch of its first pet pharmacy in May 2019, along with opening more in-store veterinary clinics. The clinic offers low-cost prescriptions for dogs, cats, horses, and livestock through WalmartPetRx.com, with the website providing more than 300 brands to treat conditions such as flea and tick, heartworm, allergy, and arthritis. The development is expected to help pet owners save as much as 40 to 60 percent on vaccines, and minor illness packages and exams.
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Pet Care E-commerce Market Segmentation
Grand View Research has segmented the global pet care e-commerce market on the basis of product, animal type, and region:
Pet Care E-commerce Animal Type Outlook (Revenue, USD Million, 2016 – 2027)
List of Key Players of Pet Care E-commerce Market
Petco Animal Supplies Inc.
PetMed Express, Inc.
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