Kuuhubb is a publicly-traded mobile gaming company that is uniquely positioned to meet growing market demands. With a focus on the underserved female demographic, the company is also set to fill a void as global events fuel an even greater drive in mobile game downloads.
Fulfilling demand for an underserved gaming market
Kuuhubb is poised to grow within two strong industries: mobile games and esports. Collectively, the two segments generated $69.5 billion of revenue in 2019. Mobile gaming alone is expected to grow substantially in the near-term, with projections reaching $95.4 billion in revenue in 2022 — a CAGR of +11.3%.
Within this market, there is a distinct gap in products targeting female gamers. Women comprise 63% of mobile gamers while only 30% of games are geared towards them. Additionally, female audiences have a lower acquisition cost and are 79% more likely to make in-app purchases compared to their male counterparts.
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Mobile games surge due to coronavirus outbreak
Global demand for online gaming has also witnessed a recent surge due to the coronavirus outbreak. In February, mobile game downloads rose 39%. Apple’s App Store reported a 62% increase in game downloads from its China segment last month. As many regions across the world experience quarantines, downloaded games have become a growing source of entertainment when other options are limited.
Multiple revenue streams pair with growing product portfolio
Kuuhubb is an emerging leader in the female-targeted mobile gaming space, with two revenue-generating games already on the market and four more set to launch in 2020.
Recolor is a mobile coloring book with over 50 million downloads, 5 million registered users, and 55 million published images. It shares a U.S. Top 7 spot in Apple’s Most Downloaded Free Entertainment iPad App category alongside Disney+, Netflix, Amazon Prime, Hulu, YouTube Kids, and TikTok.
My Hospital is a simulation game launched by Kuuhubb in 2017, which allows players to design, manage, and maintain a medical center. With 12 million downloads, this game has generated $7.6 million in lifetime revenue.
In 2020, Kuuhubb is on track to launch four additional games. Tiles & Tales will soft launch in the first quarter and is the first game to market that combines the two most popular female genres: casual match-3 with novel-like stories.
Match Royale, another innovative game set to launch this year, combines match-3 with Battle Royale game mode. Kuuhubb is also developing a Recolor by Number as a follow-up to the original app’s success.
Global brands reveal engaging partnership opportunities
With a growing online audience, Kuuhubb has established a strong partnership program with internationally recognized brands. Recolor, for example, has incorporated themed images with brands like Kellogg’s, Barbie, Ben & Jerry’s, as well as recently released movies.
The company also has plans to partner with female influencers to quickly scale the user base of newly launched games. YouTube’s top 10 female gamers alone have a combined subscriber audience of 44 million.
Industry expertise driven by experienced management team
Kuuhubb’s management team brings a diverse mix of experience within multiple industries, including gaming, international investment,and corporate finance. Together, they have a proven track record of building, growing, and selling mobile gaming companies. The company also employs a team of 80 experts contributing to Kuuhubb’s burgeoning success.
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