Global Herbal Toothpaste Market 2020 is on track to obtain a growth rate of 5.22% between 2019 and 2024 (appraisal period), believes Market Research Future (MRFR). MRFR also estimates the market value to be USD 1.16 billion by 2024-end, indicating promising growth prospects. We will provide COVID-19 impact analysis with the report, along with all the extensive key developments in the market post the coronavirus disease outbreak.
Key Drivers and Main Deterrents
The COVID-19 outbreak has sent the global consumer goods industry reeling with major financial losses. However, since the lockdown imposed after the rise in pandemic, consumers have been opting for essential products like beverages, food as well as personal hygiene goods such as toothpaste, soaps, and hand sanitizers. The lockdown following SARS-CoV-2 has steered the consumers’ focus towards natural products that facilitate the immunity system.
The novel coronavirus outbreak has been favorable for the sales of hygiene-based products, with more and more consumers now preferring items that don’t have any toxic chemicals and additives. In a way, SARS-CoV-2 has been a huge opportunity for the herbal toothpaste market, as the focus on the health aspect has risen considerably since the outbreak. A rising number of leading brands have been trying to boost their supply lines by expanding their e-commerce channels and selling advanced wellness products, which has helped bring down the COVID-19 impact to some extent.
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The growing intake of tobacco and its rising negative impact on the oral health has driven the sale of easy to go and convenient oral care herbal products worldwide. Renowned firms in the market are taking up several initiatives to promote the sales of herbal toothpastes by spreading awareness about the benefits of these products. They are trying to convince consumers about the high effectiveness of herbal toothpastes in maintaining oral health and dental hygiene. Many of the well-known brands are increasingly launching new and advanced products with added benefits that help draw the consumer’s attention and help them boost their presence in the global market.
To illustrate, in July 2020, Dabur launched a herbal toothpaste called Dabur Dant Rakshak in India, The company is striving to expand its offerings in the Dabur Herbal category across the country and is mostly focused on the end, mass, mid-priced, low-priced, natural and family segments.
Leading Industry Competitors
Some of the Leading Industry competitors across the globe include The Himalaya Drug Company (India), Amway (US), Nature’s Gate & WorldPantry.com Inc. (US), The Vicco Laboratories (India), WinWiz Healthcare Pvt. Ltd (India), The Procter & Gamble Company (US), Vita-Myr International, Inc. (US), Church & Dwight Co., Inc. (US), Philan Herbomedix (India), Dabur (India), Patanjali Ayurved Limited (India), Henkel AG & Co. KGaA (Germany), GlaxoSmithKline plc (UK), Colgate-Palmolive Company (US), Unilever (UK), to mention a few.
In the Herbal Toothpaste Market research, MRFR has considered pack size and distribution channel as the key segments.
The pack size-based market categories can be 25gm, 50 gm, 100gm, and more.
The herbal toothpaste market, considering the distribution channel, comprises non-store-based as well as store-based. The store-based sections outlined in the market study are convenience stores, supermarkets & hypermarkets, among others.
The main markets for herbal toothpaste worldwide are North America, Asia Pacific/APAC, Europe/EU, as well as RoW or the rest of the world.
APAC took the lead in 2020, seizing a share of 35.46% in the global market for herbal toothpaste. The constantly evolving consumer lifestyles and preferences and the growing preference for natural items are some of the key growth enhancers in the APAC market. The vigorous awareness and promotional campaigns conducted by renowned brands such as Dabur, Himalaya and Patanjali and the consequent surge in the awareness among people about the side effects on their health of chemicals in products also benefit the herbal toothpaste industry.
The North American market can advance at the fastest rate of 6.17% over the assessment period. The increasing cases of tooth abrasions and various oral issues due to toothpastes with chemical ingredients along with the increasing innovations in the oral care sector have augmented the sales of herbal toothpaste across the region. Other growth boosters can be the high brand visibility across online sites and the thriving e-commerce industry in the United States as well as Canada.
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NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.
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