The market for herbal toothpaste has expanded significantly in recent years, spurred by consumer preference for naturally sourced products and the perceived notion of their long-term benefits. Growing occurrence of dental problems such as pyorrhea, gum bleeding, cavity, and sensitivity have evoked spiraling concern among consumers regarding oral healthcare. Increase in health-conscious population has corresponded to increased demand for herbal toothpaste. Herbal toothpaste is increasingly becoming the mainstay of the toothpaste market and has challenged the dominance of conventional toothpaste. Various start-ups are foraying into the herbal arena and are offering herbal toothpaste at a lower price. This has forced manufacturers of conventional toothpaste to renovate their portfolios and offer products at similar price points to retain their market share.
Herbal toothpaste is composed of natural ingredients which ensure oral hygiene. They are safe as they do not contain any synthetic ingredients. Market Research Future (MRFR) has thoroughly analyzed the trends and patterns governing the global herbal toothpaste market over the forecast period of 2017-2023 in a minutely analyzed report. MRFR has projected steady growth within the herbal toothpaste market.
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Despite the soaring popularity of herbal toothpaste, the toothpaste market is dominated by conventional toothpaste. To fill the huge gap that exists between the burgeoning demand and the scarce supply of herbal toothpastes, manufacturers are launching various products with numerous herbal ingredients to tap the opportunity provided by the herbal toothpaste market. Moreover, keeping in line with the herbal trend, various toothpaste manufacturers are foraying into the herbal arena and offering varied products. Ingredient story and taste being the key selling proposition of toothpaste, manufacturers are focusing on improving these key points. Furthermore, activities targeted at consumer engagement are also initiated across various platforms, the most common being dental camps. Such strategies are likely to augment the growth of the herbal toothpaste market. The massive popularity of herbal toothpaste has resulted in mergers and collaborations between companies which is likely to further boost the growth of the market.
January 2019 – Amway, an American multi-level marketing company that specializes in health, beauty, and home care products, ventured into the Indian herbal oral care segment with the launch of Glister Herbals Toothpaste. The product is formulated with numerous herbal ingredients, and this launch is a move to capture the thriving oral care market in India.
- Dabur (India)
- Procter & Gamble (U.S.)
- GSK Group of Companies (U.K.)
- The Himalaya Drug Company (India)
- Colgate-Palmolive Company (U.S.)
- Unilever (U.K.)
- Henkel AG & Co. KGaA (Europe)
By region, the Global Herbal Toothpaste Markethas been segmented into North America, Asia Pacific (APAC), Europe, and Rest-of-the-World (RoW).
The North America market is expanding on account of elevation in the level of awareness regarding the benefits aligned with the use of herbal products. Moreover, an established personal care products industry has supported the growth of the market.
The APAC is the largest herbal toothpaste market followed by North America. Consumption of herbal products is indigenous to China and India due to which the regions generate high revenue. In addition, increasing consumer preference for natural products is likely to drive the sales of herbal toothpaste. Moreover, product launches with innovative flavors and ingredients in the region is a key factor in enhancing the growth of the market. The APAC herbal toothpaste market is expected to witness maximum growth over the forecast period.
The Herbal Toothpaste Market has been segmented based on Ingredient Type, Certification Type, Application, and Distribution Channel.
By Ingredient Type
- Spice extract
By Distribution Channel
- Non-store based
By Certification Type
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