Herbal & Organic Mascara Market To Continue Impressive Measured Growth Worth 156.5 Million By 2025 | Grand View Research, Inc.

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According to report published by Grand View Research,Rising demand for organic makeup products and awareness regarding the harmful effects of the synthetic and chemical ingredients in cosmetics are expected to drive the growth herbal & organic mascara market.

According to a report, “ Herbal & Organic Mascara Market Size, Share & Trends Analysis Report By Product (Liquid, Gel/Cream), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 – 2025 ”, published by Grand View Research, Inc., The global herbal and organic mascara market size is expected to reach USD 156.5 million by 2025, according to a new report by Grand View Research, Inc. It is anticipated to register a CAGR of 5.3% during the forecast period. Factors such as rising demand for organic makeup products and awareness regarding the harmful effects of the synthetic and chemical ingredients in cosmetics are expected to drive the growth.

Continuously evolving make up trends and influence of social media and beauty bloggers is anticipated to drive the demand for makeup products, such as mascaras, especially among young generation. In addition, growing popularity of natural ingredients is expected to result in increasing use of organic and herbal mascara. Most companies opt for social media marketing and product promotions through makeup artists, vloggers, and social media influencers to introduce their new products. However, mass market brands choose celebrity endorsements to endorse their products to gain from their credibility. For instance, in 2017, Revlon, added Gwen Stefani, the American singer to its lineup of brand ambassadors.

Liquid mascara is anticipated to hold the largest share of the herbal and organic mascara market. The product is anticipated to register increased usage owing to its light weight, easy application, and long lasting effect. Manufacturers focus on product innovation to enhance user experience and to reach newer consumer base. For instance, in February 2019, Inika launched new mascaras with 100% natural and vegan ingredients, in three variants, namely, The Mascara, Bold Lash, and Curvy Lash.

The market is highly competitive in nature with the presence of main players such as Ecco Bella; Ulta Beauty, Inc.; Lotus Herbals Limited; Odylique; JOSIE MARAN COSMETICS; Au Naturale, Llc; RMS Beauty; Endlessly Beautiful; Skin2Spirit; and EVXO Cosmetics

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Online distribution channel is expected to expand at the fastest CAGR of 6.1% from 2019 to 2025. Online channels display a wide assortment of product with detailed information as well as customer reviews. This increases the ease of purchase through online channels. Moreover, availability of discounts and offers coupled with fast shipping is anticipated to positively influence the growth of the segment. For instance, Amazon.com, Inc. and MAKE-UP ART COSMETICS provide easy purchase of herbal and organic mascara online.

Asia Pacific is anticipated to witness the fastest CAGR of over 5% during the forecast period. Innovative promotional strategies coupled with launch of daily use herbal and organic mascara is anticipated to fuel the regional demand. Moreover, government initiatives to promote domestic cosmetic industry are projected to create growth opportunities for the market. For instance, innovative reforms by the government of Indonesia have marked domestic cosmetic industry under the National Development Plan for Industry. This factor is projected to drive the regional market for herbal and organic mascara.

U.S. herbal & organic mascara market

Further key findings from the report suggest:

  • In terms of revenue, gel/cream based herbal mascara is projected to expand at the fastest CAGR of 5.5% over the forecast period

  • Offline distribution channel led the global herbal and organic mascara market with an overall revenue share of over 80% in 2018

  • North America held the leading market share of 34.9% in terms of revenue and is projected to continue leading In the forthcoming years

Distribution Channel Insights

Offline distribution channel accounts for the highest herbal and organic mascara market share of more than 80% in 2018. Offline market includes specialty stores, hypermarkets, supermarkets, and conventional stores. Increasing number of retail outlets showcasing cosmetic products of different variants is anticipated to create growth opportunities for this segment in near future. For instance, in 2019, Milk Makeup introduced a new water-proof natural mascara to their product line sold directly through Sephora stores across U.S. Manufacturers also sell these products through hypermarkets and supermarkets owing to gain access to a wide consumer base and chances of impulse buying.

Global herbal & organic mascara market

Online distribution channel is projected to foresee the fastest CAGR of 6.1% from 2019 to 2025. Online channels present a wider product assortment with easy access to detailed product features and customer reviews. In addition, easy availability of herbal and organic mascaras produced by different international manufacturers and advantages such as doorstep delivery and offers and discounts through direct selling are anticipated to fuel the growth of the segment.

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Grand View Research has segmented the global herbal and organic mascara market on the basis of product, distribution channel, and region:

Herbal and Organic Mascara Product Outlook (Revenue, USD Million, 2015 – 2025)

  • Liquid

  • Gel/Cream

Herbal and Organic Mascara Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)

  • Offline

  • Online

Herbal and Organic Mascara Regional Outlook (Revenue, USD Million, 2015 – 2025)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • India

    • China

  • Central & South America

    • Brazil

  • Middle East & Africa

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About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities

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