Global Herbal Mascara Market is likely to touch USD 1.35 billion at a 6.8% CAGR between 2019- 2024, according to the recent report by Market Research Future (MRFR). Mascara is used for enhancing the look of eyelashes. It helps in defining, lengthening, thickening, and darkening the eyelashes. Herbal mascara comes in both organic and conventional forms. Curling, lengthening, volumizing, and others are the different types of herbal organic mascara. By nature, it is available in waterproof and regular.
Various factors are adding to the global herbal mascara market growth. Such factors, according to the new MRFR report, include growing demand for organic and natural cosmetics, increasing awareness about the harmful impacts of chemicals present in synthetic mascara, rising beauty consciousness, booming cosmetic industry, the rapid growth of female fashion, innovations like non-clumping mess-free, and waterproof mascaras, and smart promotional strategies.
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On the contrary, stringent regulations may limit the herbal mascara market growth over the forecast period.
Eminent players profiled in the Global Herbal Mascara Market Report include Tony & Tina Vibrational Remedies (US), BUXOM Cosmetics (US), Rejuva Minerals Inc. (US), Green People (UK), FEG Cosmetics, Palladio Beauty Group (US), Essential Care (Organics) Ltd (UK), Au Naturale Cosmetics (US), Josie Maran Cosmetics LLC (US), Ulta Beauty Inc. (US), Lotus Herbals Pvt. Ltd (India), and Ecco Bella (US). Industry players have encompassed several strategies to stay ahead in the competition, such as geographic expansions, mergers, acquisitions, new product development, and new product launches, joint ventures and collaborations, partnerships, research and development, and contracts.
The MRFR report offers an inclusive segmental analysis of the global herbal mascara market report based on distribution channel, category, nature, and type.
By type, the herbal mascara market is segmented into curling, lengthening, volumizing, and others.
By nature, the herbal mascara market is segmented into waterproof and regular.
By category, the herbal mascara market is segmented into conventional and organic.
By distributional channel, the herbal mascara market is segmented into non-store based and store-based. Store-based distribution channel is again segmented into specialty stores, conventional stores, and supermarkets & hypermarkets.
Based on the region, the Global Herbal Mascara Market Report covers the recent trends and growth opportunities across North America, Europe, the Asia Pacific (APAC), and the Rest of the World (RoW). Of these, the APAC region will lead the global herbal organic mascara market over the forecast period. Factors boosting the herbal mascara market growth in the region include extensive promotion by key market players, rising awareness about natural and herbal makeup products owing to its different health benefits, increasing organized retail sector, and advances in cosmetic products. Besides, increasing cultivation of herbs in South East Asian countries, China, and India, and growing consciousness about physical appearance are also adding market growth in the region.
The global herbal mascara market in North America is predicted to have favorable growth over the forecast period. Factors boosting the herbal mascara market growth in the region include burgeoning demand for color cosmetics and eye makeup, growing demand for all clear & gel based natural mascaras, and the rising awareness about the benefits of using organic and natural cosmetics in Canada & the US.
The global herbal mascara market in Europe is predicted to have remarkable growth over the forecast period. Factors boosting the herbal mascara market growth in the region include increasing population of working women, urbanization, the demand for better quality cosmetics sans harmful chemicals, product innovations, and the increasing number of manufacturers.
The global herbal mascara market in the RoW is predicted to have sound growth over the forecast period for the demand for natural cosmetics.
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