Hearthfire Holdings Introduces Upscale Self-Storage Investment in Detroit Metropolitan Area, Completes Acquisition of Crest Hill Development

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Philadelphia-Based Firm Capitalizes on Detroit’s Economic Resurgence and Expands Midwest Presence

PHILADELPHIA, PA – August 15th, 2025 – Hearthfire Holdings, a premier real estate investment company focused on institutional-grade self-storage assets, today announced the introduction of a high-end investment prospect in Taylor, Michigan, and the successful closing of a shovel-ready development project in Crest Hill, Illinois. The transactions mirror the firm’s ongoing emphasis on high-growth, undersupplied markets throughout the Midwest.

According to Hearthfire Holdings, Taylor, Michigan, is strategically positioned for Detroit’s economic rebirth. Adding to a ground up project acquired last year and now open for business in the adjacent city of Romulus, Hearthfire’s Taylor acquisition offers investors a Class-A self-storage asset directly from a national developer with a Certificate of Occupancy — an ideal entry point during the lease-up process.

The Taylor opportunity offers two equity classes, both providing a preferred annual return before profits are split:

  • Class A – Early Commitment Bonus (commit by September 15, 2025): 10% preferred return; investors receive 85% of profits until the project reaches a 17% internal rate of return (IRR), then 60% thereafter.

  • Class B – Standard Terms: 8% preferred return; investors receive 75% of profits until a 15% IRR is reached, then 50% thereafter.

Market benefits related to this opportunity include:

  • Strategic location close to I-94, I-75, and Detroit Metro Airport.

  • Underserved need for self-storage in drive-up and climate-controlled properties.

  • Deep tenant pool powered by manufacturing, logistics, and residential demand.

  • Wayne County’s multibillion-dollar infrastructure investments.

  • Operational synergy with the existing Romulus facility without duplication.

Extra Space Storage — the country’s largest self-storage operator — will operate the Taylor facility, bringing institutional-grade operational expertise.

“This expansion builds on our momentum in Romulus while taking complete advantage of Detroit’s amazing renaissance,” said Sergio Altomare, Hearthfire Holdings CEO. “With Extra Space Storage management and the dynamics of the market, we believe this will be highly desirable for sophisticated investors.”

Recently, Hearthfire Holdings posted a video detailing the opportunity. However, those interested in learning more about the opportunity are encouraged to attend the Hearthfire Holdings upcoming August 21st – Taylor, MI Investment Opportunity Overview Webinar for further information. Register for the webinar at hfire.co/InvestInMotorCity. For those unable to participate in the webinar, more information and registration for the opportunity can be found at https://hfire.co/investmentopportunities or by contacting investors@hfireholdings.com.

All media inquiries and interview requests should be directed to Thomas Mustac, Senior Publicist at Otter PR, at thomas.mustac@otterpr.com.

About Hearthfire Holdings

Hearthfire Holdings is a real estate and private equity firm focused on self-storage investments. The company boasts more than $180 million in assets under management and nine successful exits, with an established reputation for selection of markets, operational sophistication, and investor-aligned structures. Led by Sergio Altomare, co-founder and former Executive Director of Technology at the Federal Reserve, Hearthfire applies institutional-level financial management, advanced technology, and highly disciplined real estate execution to locate and monetize underperforming assets and development opportunities.

Disclaimer: This press release may contain forward-looking statements. Forward-looking statements describe future expectations, plans, results, or strategies (including product offerings, regulatory plans and business plans) and may change without notice. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements.

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