Market Overview:
The global healthy smoothies market, of late, is witnessing an ascension in the revenue due to its growing popularity in the urban areas. Shift in population to cities with increasing industrialization has triggered a change in the consumption pattern which often fails to meet the necessary nutrition criteria. At the same time, time is a constraint which doesn’t allow wholesome meals to cover up the needs. Hence, healthy smoothies come in handy. These products contain vitamin, mineral, and anti-oxidants which sufficiently fills in the gap. The global healthy smoothies market is expecting a robust growth by 10.2% CAGR during the forecast period (2017-2023) as these factors along with some other, are boosting the overall market. Market Research Future (MRFR) recently came up with a report that has detailed segmental analysis, factors that can influence the market, and expert inputs for a better understanding of the market in the coming years.
Healthy smoothies are often prepared from fruits such as banana, pomegranate, and papaya. Banana is highly recommendable for people with irregular blood pressure and cardiovascular problems. Smoothies made from spinach, kale, and ginger contain enough anti-oxidants to act like detoxifier. smoothies from flax seeds and chia contain omega-3 fatty acid are better as counter measure to heart-related problems. All these attributes have made these smoothies the choicest preference for many. In addition, these smoothies are easy-to-make and can be kept for a definite time period which can allow the user to have it at their convenience. People have started considering these smoothies as alternative to breakfast which can ensure further growth for the healthy smoothies market.
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On the flip side, the healthy smoothies market can face some obstacles in the form of the cost it incurs. But this won’t hold back the healthy smoothie market for long as with growing disposable income and the innovative market strategies implemented by the manufacturers can impact the healthy smoothies market substantially.
Competitive Landscape:
Major players dominating the global healthy smoothies market are MTY Food Group (Canada), Smoothie King (U.S.), Bolthouse Farms, Inc. (U.S.), Innocent Drinks (U.K.), Crussh Juice Bars (Australia), Barfresh Food Group (U.S.), Freshens (U.S.), and others.
Industry News:
In 2018, Evolution Fresh, based out of Seattle, Canada, launched their lineup of Fresh Daily Probiotic Smoothies and Complete Smoothies that contain cold-pressed fruits, and vegetable juice rich in probiotic ingredients. This can ensure further nutritional intake for its consumers and provide a safe passage to a healthy beginning.
Segmentation:
The global healthy smoothies market can be segmented by type, functional ingredients, and ingredient form.
Based on the type, the healthy smoothies market can be segmented into fresh and processed healthy smoothies. Processed healthy smoothies segment has the rein of the market due to its higher shelf life. However, freshly prepared healthy smoothies segment is gaining substantial ground as consumers are opting for it more to avoid any preservatives.
Based on the functional ingredients, the healthy smoothies market includes seeds, fruits, vegetables and others. Fruits and vegetables segments have the maximum ground due to their easy availability and high production. Meanwhile, the seeds segment can experience higher growth rate owing to their wide ranged health benefits.
Based on the ingredient form, the healthy smoothies market comprises powder, liquid syrups and others. The liquid syrups segment is commanding the market as customers often opt for pre-prepared drinks.
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Regional Analysis:
For a comprehensive region-specific understanding of the global healthy smoothies market, it can be segmented into North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).
North America is dominating the global market by generating the maximum revenue. This can be attributed to the increasing number of people opting for a healthy, yet easy-to-consume food and beverages option. The region has also significant amount of manufacturers who invest in research and development to bring out new variants and higher quality products.
The APAC region is doing great and is holding great prospect for the coming years as developing economies such as India and China have started flexing muscles in the sector. The huge population in the region is a luring factor for the market titans who are eyeing for a market penetration. At the same time, organic smoothie and high-fibre healthy smoothies are fast gaining grounds which can impact the global market.
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