Fanny Maria Axén has always had an undying passion for music! Not only she has a shining career but also coached and helped so many artists do the same!

Fanny started her music company at the age of twenty, where had her first client: ‘Little Great Things (grandchildren of Benny Anderson from ABBA and the sons of Sweden biggest artist Nanne Grönwall). She designed clothes for the group along with promotional work.

She worked for the legendary studio Xlevel (where artists like Beyonce Mariah Carey has been recording there music) in Sweden. There she had the opportunity to work for many other artists and create an amazing portfolio. She worked with Mohombi, who today has more than one billion YouTube views on his YouTube videos and is a Grammy award winning artist as well as multi times nominated producer and songwriter for some of the biggest artists and songs today, like Jennifer Lopez new single Dinero feat DjKhaled and Cardi B and he’s also the A&R and co-writer for the biggest song and most streamed song ever Migente with J Balvin and Beyonce that has over 2 billion streams.

Fanny worked with big brands like Gstar and creating various promotional campaigns to promote Mohombi through TV, magazines & YouTube and social medias, and Radio and big charity events helping raise millions of dollars for children and other great mission. She has also worked as the PR manager for 13-year artist Nova Miller.

Fanny decided to manage her own artists full time and been the manager for a long time for two artists Jay Samson and Aron. She had the chance to work with some of the biggest producers at the time Rymez and Elan Morrison (the Jacksons, Rihanna, drdre, p.Diddy) where she also helped out with his PR for his own brand. Her great relationship with the Grammy award nominated R&B artist made her promoted him at his European tours and singles in Europe. She has been praised by the man behind the success of superstar Steff London. She worked for the billboard producer P2J and his team, Elan Morrison and also Akil King that wrote All night for Beyonce, iggy azalea, Ro James and more wrote a song that he gave to Fanny to use for her artist and K.E on the track, and also her first show ever opened for Grammy-nominated artist Ro James on his sold-out show in London.

She has a partnership with UK’s biggest promoters: Johnny Phillips and his SJM Concerts (Drake, Bruno Mars, Foo fighters m.m) and works as a consultant.

After the release of the first song Higher Ground, Terrell Slack reached out saying he wanted Fanny to become his PR for Europe because of her obvious talent to find talent to sign artists to his own Label BPE entertainment and Atlantic records that he worked for as an A&R.

Capitol Records US came to Sweden to meet with them and work together. She managed during a short period of time, Swedish Anton Hagman who’s today is a massive pop star signed to universal.

She managed Sweden’s biggest blogger Foki and helped multiplatinum and Grammy nominated group Panetoz with everything from PR and producing music videos, putting together Promotion campaigns and also booking them. She made a project for them to fly to London and work with the biggest producers in there genre Afro beat, P2J from London, and she also got 2 times mob nominated artist Moelogo to feat on there song.

She worked for: Legend Ryan Leslie, MikaelaUrbom used to be Mikaela Coco is one of Fannys artists, Multiplatinum Grammy award winning producer and investor K.E on the track who produce for Future, Drake, G easy, Nicki Minaj, Justin Bieber and Rick Ross to mention a few she has helped him out with some A&R in these projects and also with  building his social medias, Black Diamond Records with the new star Mullally from the uk, Sean Ryder Wolf  a very successful model and actor  from London, and singer who signed to Simon Cowells record label Syco with his band Jackpack, magazines Lifestyle world Scandinavias most exclusive magazine, Aftonbladet, Europes biggest makeup artist and beauty blogger Linda Hallberg, Gstar, Mouli, Boy London, Criminal Damage, Barn Cancerfonden, Fighter.

Hjälpen, Tele2 Arena, Channel 4, SVT, NRJ, Rixfm, MTG, Power hit radio, east fm, Attitude Sthlm, Mehcad Brooks, Ryoulive, SteffLondons Manager, The flight club, Chris Hanebutt, Roc Nation  to mention a few.

Fanny is a promising young woman with a drive that you don’t see much of today and passion, love, amazing energy and great personality! For sure, she is an inspiration for young Women out there. 

Media Contact
Company Name: 180 South Group/Beyond Pacific
Contact Person: Fanny Maria Axén
Email: Send Email
Country: Sweden
Website: instagram.com/fanny.axen