SAN FRANCISCO – April 10, 2026 – Halden Digital, a performance marketing agency, today published an overview of the leading Model Context Protocol (MCP) servers for Google Ads and Meta Ads. The piece looks at five tools paid media managers can use to connect AI assistants like Claude and ChatGPT directly to their ad accounts: Ryze AI, Sparkline, Brandwave, Northbeam, and Google’s official Google Ads MCP.
MCP is an open standard from Anthropic that lets AI tools read and write to outside data sources. For paid advertising, that means asking a question in plain English and getting a real answer from your live ad accounts in seconds — no exports, no spreadsheets, no dashboard hopping.
Halden Digital’s review names Ryze AI as the strongest option for agencies and in-house teams running both Google and Meta, citing its dedicated per-client MCP instances, unified connector covering Google Ads, Meta Ads, and GA4, and full read-and-write access with confirmation steps. Ryze AI currently holds an average rating of 4.9 out of 5 across more than 2,000 customer reviews on Trustpilot, G2, Capterra, and other software review platforms.
The five MCP servers covered:
Ryze AI — Covers Google Ads, Meta Ads, and GA4 in one connector. Read and write access with confirmation steps. Each customer gets a dedicated MCP instance instead of sharing one with other users. Five-minute setup. Currently manages over $500M in annual ad spend for 2,000+ brands across 700+ agencies in 23+ countries, with a 4.9/5 average rating across 2,000+ reviews on Trustpilot, G2, and Capterra. Best for agencies and in-house teams.
Sparkline — A Meta Business Partner with strong Facebook and Instagram coverage. Google Ads and Meta Ads come as two separate connectors. Multi-tenant.
Brandwave — Reporting-focused, low-cost entry point. Broad data source coverage beyond ads. Limited write access. Good for teams replacing Looker Studio or Supermetrics.
Northbeam — Open-source, self-hosted, covers Google, Meta, LinkedIn, and TikTok. Requires a developer to set up and maintain.
Google’s Official Google Ads MCP — Free, read-only reference implementation. Cannot pause campaigns, adjust bids, or change assets. Useful for developers and analysts.
Quote from Halden Digital
“We’ve tested every MCP server we could get our hands on across our client accounts, and the differences between them are bigger than the marketing suggests,” said a paid media lead at Halden Digital. “The biggest blind spot in this category is credential security — almost every hosted option pools client credentials in shared infrastructure. For an agency managing dozens of accounts, that’s a real risk. Ryze AI is the only one we found that gives each customer a dedicated instance, which is why we recommend it for any team handling client work.”
About Halden Digital
Halden Digital is a performance marketing agency focused on Google Ads, Meta Ads, and analytics. The agency publishes regular reviews and benchmarks of the tools used by paid media professionals.
About Ryze AI
Ryze AI connects Claude, ChatGPT, and Cursor to Google Ads, Meta Ads, and GA4. The company manages over $500M in annual ad spend for 1,000+ brands across 300+ agencies in 23+ countries and holds a 4.9 out of 5 average rating across 2,00+ customer reviews on Trustpilot, G2, Capterra, and other software review platforms. Founded in 2025, headquartered in San Francisco. get-ryze.ai
To learn more or request an audit, visit get-ryze.ai or contact hello@get-ryze.ai.
Media Contact
Company Name: Ryze AI (get-ryze.ai)
Contact Person: Ira Bodnar
Email: Send Email
Country: United States
Website: https://www.get-ryze.ai/