Hair color has become one of the most popular products in the personal grooming and styling category. Hair color is used to enhance appearance with a variety of products available for different looks. Manufacturers have introduced products with various characteristics and forms to meet consumer demand for different hair styling looks. This is expected to drive the demand for hair color across the world.
Some of the key players in the Global Hair Color Market are
- L’Oréal S.A. (France)
- Avon LLC (UK)
- Revlon Consumer Products Corporation (US)
- Conair Corporation (US)
- The Estée Lauder Companies Inc. (US)
- Godrej Consumer Products Limited (India)
- Hoyu Co. Ltd (Japan)
- Coty Inc. (US)
- The Procter & Gamble Company (US)
- World Hair Cosmetics Co Ltd (Hong Kong)
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The Global Hair Color Market has been segmented by Type, Function, Distribution Channel, and Region.
Based on Product Type, the global hair color market has been segmented into permanent and temporary. The permanent segment is projected to be the largest and fastest growing during the forecast period. Permanent hair color is a one-time investment with sales driven by the need to cover gray hair. This type of hair color saves time and energy without the need for frequent reapplication. There is a variety of permanent hair colors available in the market with manufacturers launching new products for long-lasting color while causing minimal damage to the elasticity of hair.
The Global Hair Color Market has been segregated, by form, into powder, cream, and others. The cream segment is projected to gain the major share, in terms of revenue, of the Global Hair Color Market during the forecast period. Hectic lifestyles have led to a preference for easy-to-use and convenient products. Cream hair colors are easier to apply and are also more consistent than other forms of hair color.
By Distribution Channel, the global hair color market has been segmented into store-based and non-store-based. The store-based segment has further been divided into supermarkets and hypermarkets, specialty stores, and others. The store-based segment is projected to account for the larger market share during the review period due to the widespread availability of hair color in supermarkets and hypermarkets.
Moreover, there is a higher preference for store-based channels among consumers as they provide a one-stop shopping experience. However, the non-store-based segment is projected to register the higher CAGR during the assessment period with the increasing sales of personal care products on e-commerce platforms.
The Global Hair Color Market has been studied for North America, Europe, Asia-Pacific, and the rest of the world.
North America is expected to be the largest hair color market during the forecast period due to changing fashion trends in the region. Hectic lifestyles and stress have led to premature greying. Consumers are opting for different hair colors to cover the grey hair and enhance their appearance. Consumers in North America are willing to pay a premium for grooming and styling. These factors are driving regional market growth.
Asia-Pacific is projected to be the fastest-growing market during the forecast period owing to the wide variety of innovative products. The expanding cosmetics and personal care industry in countries such as South Korea, Japan, and China, with various technological advancements, have led to the introduction of a wide variety of products to cater to consumer demand. Additionally, changing lifestyles and rapid urbanization in China and India are boosting the demand for innovative hair color products.
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Europe holds a notable share of the global hair color market due to the presence of established personal care product manufacturers offering innovative products. Also, there has been a surge in expenditure on cosmetics products, which, in turn, is expected to boost market growth.
South America is projected to be the fastest-growing market in the rest of the world during the forecast period due to increasing demand for grooming and styling products.
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