The global gummy supplement market is projected to reach USD 48.5 billion by 2028 from USD 24.6 billion by 2023, at a CAGR of 14.5% during the forecast period in terms of value. The World Health Organization (WHO) estimates that more than two billion people worldwide suffer from micronutrient insufficiency. Iron, vitamin A, and iodine deficiencies are the most prevalent worldwide, particularly in youngsters and pregnant women. Micronutrient deficits are disproportionately prevalent in low- and middle-income countries. Micronutrient deficiencies can induce evident and serious health issues, but they can also produce less clinically noticeable decreases in energy, mental clarity, and overall capacity. This may result in poorer academic performance, decreased productivity at work, and a higher chance of contracting other illnesses and medical disorders. A lot of these inadequacies can be avoided by taking supplements. Thus, consumers are gradually adopting gummy supplements, which provide the required number of vitamins, minerals, and other micronutrients in a convenient and tasty form.
Gummy Supplements Market Growth Drivers
- Consumer Preference for Convenience: Many consumers prefer gummies over tablets and capsules due to their chewable format, pleasant taste, and ease of swallowing.
- Rise in Preventive Healthcare: With growing awareness about preventive health, individuals are turning to daily supplementation to support long-term wellness.
- Innovation in Product Formulations: Manufacturers are introducing plant-based, sugar-free, and allergen-free gummies to meet the needs of health-conscious and vegan consumers.
- Expanding Demographics: While gummies were initially marketed toward children, they are now widely popular among adults, especially millennials and Gen Z, who seek enjoyable wellness experiences.
Key Trends Shaping the Market
- Functional Gummies: These products are now formulated for specific health goals—immunity, sleep, digestive health, beauty, and mood—with ingredients like probiotics, collagen, melatonin, and adaptogens gaining popularity.
- Plant-Based and Clean Label: Vegan gummies using alternatives to gelatin (like pectin) are in high demand, alongside organic, non-GMO, and allergen-friendly options to meet ethical and sustainability concerns.
- Sugar-Free Innovations: Brands are introducing low- and no-sugar gummies using natural sweeteners to address consumer concerns about added sugar.
- Targeted Formulations: Companies are customizing products for women’s health, children’s wellness, sports recovery, and “beauty-from-within” solutions.
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Future Opportunities
The future of gummy supplements lies in innovation and customization. Brands are exploring:
- Sugar-free and low-calorie formulations.
- Functional blends targeting specific health concerns (e.g., energy, stress, skin health).
- Personalized gummy packs tailored to individual nutritional needs.
- Sustainable packaging to align with eco-conscious consumer values.
Vitamin gummies segment is anticipated to have the largest share among gummy types in 2023
The global market for gummy vitamins is currently experiencing tremendous growth. Gummy vitamins typically have delicious fruity flavors and all the necessary micronutrients. Therefore, a lot of individuals choose gummy vitamins over conventional vitamins, especially kids and elder people who have problems swallowing tablets. In the upcoming years, the nutraceutical business is expected to see a significant increase in sales of vitamin gummies. Working-class consumers who seek to balance health factors like folic acid, metabolic health, and glycemic index in an effort to address problems like bone strength, immunity, and vitamin deficiencies will also contribute significantly in the expansion of the gummy supplements market.
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The kids segment is projected to grow at the fastest rate among all the other end-users in the Gummy Supplements market in 2023
Gummy supplements have grown in popularity as a convenient way to provide kids with the vitamins and minerals they require without having to consume a range of foods. Gummy supplements meet the changing demands of children. They supply comprehensive nourishment in an uncomplicated way to the kids. They are superior to normal vitamins and more appealing to capture kids’ interest and make them easier to ingest. Unlike tablets or pills, gummies are easier for kids to swallow since they are shaped like sweets. Additionally, according to the scientific article titled “Intraindividual double burden of overweight and micronutrient deficiencies or anemia among preschool children”, published in 2020, an estimated 29% of preschool children worldwide are vitamin A deficient, 18% are anemic, and 17% are at risk of low zinc intake. Thus, the soaring rates of micronutrient deficiencies can be reduced with the help of gummy supplements, augmenting their market growth.
North America region is witnessing the highest growth rate in the Gummy Supplements market
According to a 2022 report from the American Psychological Association, financial troubles, along with a deluge of horrible visuals from Ukraine as Russia, have pushed a majority of Americans to new levels of stress. Hence, although immunity gummies are increasingly popular in the US after the pandemic, interest in gummies that assist mental health and sleep has also been rising.
Additionally, according to the CDC, the prevalence of metabolic syndrome is estimated at more than 30% in the United States. Thus, a vitamin, mineral, or supplement product is normally taken by more than three out of every four Americans to maintain their health. Considering gummies are the most convenient and flavorful form of supplements, providing a variety of functionality, the market is rapidly flourishing in this region.
Top 10 Companies in the Gummy Supplements Market:
- GSK plc (UK)
- Church & Dwight Co., Inc. (US)
- H&H Group (Hong Kong)
- Amway (US)
- Procaps Group (Luxembourg)
- The Clorox Company (US)
- Bayer AG (Germany)
- Haleon Group of Companies (UK)
- Nestlé (Switzerland)
- Unilever (UK)
Future Outlook
The gummy supplements market is poised for sustained growth as consumers continue to prioritize wellness in enjoyable, accessible formats. With advancements in ingredient science, flavor technology, and personalization, gummy supplements are set to remain a key driver in the global nutraceutical industry.
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