The highest-ranking is the pinnacle of online business success.
According to a study by Infront Webworks, Google’s first page received 95% of network traffic, and subsequent pages received 5% or less of total traffic.
I have talked to many business owners and managers (newbies and veterans) who are frantically trying to uncover the secrets of how to improve Google search engine rankings and performance without punishment.
I was only 16 when I entered the field of search engine optimization (SEO), but I also admitted that I was one of them.
I hope I can tell you that there is a magic button here that will allow your website to rank first without failure.
But the truth is that it requires wit, dedication, perseverance and creativity. This is especially true due to the changing nature of Google’s algorithm.
Although there is no magic, you can take some steps to raise the top of the search engine results page (SERP).
I learned this after a painful lesson. Fortunately, you don’t have to do this.
I will return to the basics of on-page SEO to help you understand the new SEO rules, learn how to optimize for manual and search algorithm searchers, and master on-page and off-page SEO.
Here are the steps I will introduce in this guide:
• Step 1: Understand the Google ranking algorithm
• Step 2: Evaluate your current search ranking
• Step 3: Track and measure the correct metrics
• Step 4: Make sure your website is mobile-friendly
• Step 5: Diagnose and correct your current penalties
• Step 6: Conduct keyword research
• Step 7: Improve your web SEO
Step #1: Get to know the Google ranking algorithm
I can now jump into some feasible SEO strategies to use on your website.
But I want to fight for your long-term success so that you won’t lose after the new update is released.
• Google executives such as Gary Illyes and John Mueller confirmed that even though most of these changes are not publicly announced or described, Google is still changing its algorithms.
• Although Google did issue important update announcements, the exact internal workings of the algorithm are unknown to the public (and somewhat mysterious).
• Therefore, it makes sense that 40% of marketers view the ever-changing search algorithm as the biggest obstacle to SEO success.
• After all, if everyone knows exactly how to rank first without being punished for shortcut keys or black hat SEO strategies, then Google will not only rank the best results. Anyone can break into the top-level without committing to working.
Step #2: Assess your current search ranking.
In order to improve your ranking, you need to know where you are now. This is true even for new sites. Fortunately, there are multiple tools and resources to help you.
Use SERPs.com to check your website’s keyword rankings
If you have been targeting specific keywords in the content of the page, please use SERPs.com to evaluate your ranking. Enter your keywords (in this example, I used “content marketing”) and your website URL. You can also use other options, such as viewing Yahoo results, choosing between desktop or mobile devices, and querying local rankings by city or zip code.
Step #3: Track and measure the right metrics.
Next, it’s time to track some important metrics of your website to find out other factors that need improvement. This is the most important evaluation indicator.
It is important to know how many visitors found your website through Google. A BrightEdge study showed that natural search attracted 51% of B2B and B2C website visitors and destroyed non-organic channels (such as paid search and social media), attracting 10% and 5%, respectively.
The study also showed that organic search is the highest source of income in every industry, except media and entertainment, where email, display, and referral profits are small.
Step #4: Ensure your website is mobile-friendly.
It is estimated that up to 60% of searches are conducted on mobile devices, and this number continues to grow.
According to Smart Insights, more US searches are performed on mobile devices than on desktop computers!
Step #5: Diagnose and fix your current penalties.
Now that you know the search rankings and have tracked the most important metrics, it’s time to check your site in detail to see if there are any penalties.
This is the root cause because there is no need to promote or establish links to unhealthy sites.
How link building has changed
Until 2012, spam links have improved the search engine rankings of thousands of people. This Moz case study shows how a site uses a link scheme to build inbound links.
Step #6: Improving SEO with keyword research.
After getting rid of unnatural links, it’s time to improve the SEO of the page in the right way.
A basic element of an effective inbound marketing strategy is keyword research. If you do not understand how the online business works, you will not be able to go further.
Understand how your audience finds your website
To increase efficiency, you need to identify the keywords your target audience uses to find the site. It works as follows.
When researching keywords, you will get first-hand information about your target audience, what they want to know, and how they want it.
For example, when someone searches for “html5 tutorials for beginners”, you will know that the searcher is a novice, they may have searched for solutions extensively, and want to get content that helps the topic.
This guides you to write titles and content that rank high in Google search results.
Step #7: Increase Google ranking with on-page SEO.
Now that you know which keywords to target (and should target) to maximize performance, you can make meaningful changes to the SEO on the page.
Backlinko’s infographics are great, and can break down the SEO factors on 16 pages, these factors will allow you to get significant gains in Google and your visitors.